@liascenna — 38x breakout

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THE MAC + CHEESE RECIPE THAT MY COUSIN MAKES FOR EVERY HOLIDAY

@liascenna

155.4K followers · usually 32.8K views a post

Views

1.2M

Likes

52.5K

Comments

2.4K

12.1K

Promoted product

mac and cheese

Why it worked

The video taps into a universally loved comfort food with a personal "cousin's recipe" angle, making it relatable and aspirational. The clear, step-by-step instructions and satisfying visuals of the creamy mac and cheese create a strong desire to replicate the dish.

Summary

The creator shares her cousin's holiday mac and cheese recipe, detailing the steps to prepare the pasta and a creamy cheese sauce. The dish is then topped with crushed Ritz crackers and baked until golden brown, resulting in a rich and satisfying meal.

Structure

1Prepare pasta base
2Make creamy cheese sauce
3Assemble and top the mac and cheese
4Bake until golden
5Taste test and enjoy

Product placement

Ditalini pasta: it is the base of the mac and cheese. Removing it would change what happens in the video. Cottage cheese: it is used to make the cheese sauce. Removing it would change what happens in the video. American cheese: it is used to make the cheese sauce. Removing it would change what happens in the video. White cheddar cheese: it is used to make the cheese sauce. Removing it would change what happens in the video. Milk: it is used to make the cheese sauce. Removing it would change what happens in the video. Ritz crackers: they are used as a topping for the mac and cheese. Removing them would change what happens in the video. Butter: it is used to make the cheese sauce and the cracker topping. Removing it would change what happens in the video. Salt: it is used to season the cheese sauce. Removing it would change what happens in the video. Black pepper: it is used to season the cheese sauce. Removing it would change what happens in the video.

Original caption

Like and save for your next party or holiday!! The BESSSSST I’m sorry I don’t make the rules here. As always here’s your shopping list + recipe: Shopping list: 1 box ditalini pasta 15 oz 2% small-curd cottage cheese 1 lb American cheese 2 sticks white cheddar cheese 1 quart 2% milk 1 sleeve Ritz crackers 1 stick butter Salt, optional Black pepper, optional Directions: Preheat oven to 350°F. Boil and cook the ditalini according to the package directions, then drain. Add the milk, cottage cheese, American cheese and white cheddar to a large pot. Heat, stirring, until the cheeses are melted and everything is combined. I added a little salt and pepper, but the salt is totally optional. You can also add whatever seasonings you like. Grease an 11x15 casserole dish. Add the cooked pasta and pour the cheese mixture over the pasta. It will look like there’s a lot of liquid, that’s okay! It cooks into the pasta and keeps it creamy. Melt the stick of butter and crush the sleeve of Ritz crackers. Mix together and sprinkle all over the top. Bake uncovered at 350°F for 1 hour. #ritz #easydinner #holidayside #sidedish #macandcheese @RitzCrackersID @Kerrygold USA