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73.4Talking HeadOther hookLifestyle
Hook
#OscarMayerPartner MY HUSBAND'S *RULES* WHEN IT COMES TO MAKING A DELI SANDWICH
@liascenna
147.6K followers · usually 29.8K views a post
Views
2.2M
Likes
939
Comments
19
Shares
28
Why it worked
The video leverages a relatable "rules" format for a common food item, making it engaging. The clear demonstration of sandwich assembly with a recognizable brand, combined with the creator's enthusiastic presentation and the "paid partnership" disclosure, effectively promotes the product in a native-like manner.
Summary
A creator shares her husband's "rules" for making a deli sandwich, highlighting Oscar Mayer Deli Fresh products. She demonstrates the layering process with different meats and cheese, emphasizing the brand's quality and protein content.
Structure
- 1Introduction of husband's sandwich rules
- 2Demonstration of using two types of deli meat
- 3Adding American cheese
Original caption
#OscarMayerPartner I clearly don’t make the rules for deli sandwiches but my husband does- he ate every last bite! You can get @Oscar Mayer Deli Fresh at your local grocery store! New packaging reseals! #DeliFresh #Recipe
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