Well, guess this is it, ay, smiles?

@binge

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SoundTikTok sound · original sound - binge

Promoted product

Wentworth: Halfway Home

3 videos

Why it worked

The video leverages nostalgia for a popular cult series by featuring iconic characters and the original setting, creating immediate engagement for the fanbase.

Summary

A short teaser trailer for the new show Wentworth Halfway Home, featuring a character being released from prison. The video serves as a promotional announcement for the upcoming series on the BINGE streaming platform.

Structure

1Character is released from prison
2Brief dialogue between the character and a guard
3Character leaves a final message for the other inmates
4Announcement of the new show title and release status

Product placement

BINGE (a) it ACTS — it is the streaming platform where the show is hosted and the brand behind the trailer; removing it would change the video's purpose as it is the entity promoting the show. Wentworth Halfway Home (a) it ACTS — it is the product being advertised; removing it would remove the subject of the video.

Original caption

She’s out, bitches! Your first look at Wentworth Halfway Home, exactly five years since the final episode of Wentworth aired on 26 October 2021. #WentworthHalfwayHome

More from @binge

On-screen text

WENTWORTH HALFWAY HOME COMING SOON

Transcript

Well, guess this is it, ay, smiles? At last. Yeah. Should we hug or something? No. Nup. Rather lick my way to the center of the earth. Okay. Okay. Yep. Oh, shit. Nearly forgot. Can you please pass this on to the girls for me? I'm out, bitches! Good luck. Thanks.