THE WORST EYEWITNESS

@binge

1.6M followers · usually 1.6K views a post

Views

631.4K

Likes

117.8K

Comments

311

Shares

13.8K

SoundTikTok sound · original sound - binge

Promoted product

BINGE

BINGE is a streaming service that provides access to stream the TV show Schitt's Creek.

8 videos

Why it worked

The video uses a high-engagement, humorous narrative format from a popular show to capture attention, seamlessly transitioning into a promotional CTA that feels like a natural extension of the content.

Summary

A compilation of funny clips from the show Brooklyn Nine-Nine is presented as a mock news report about a jailbreak. The video concludes with a call to action to stream the series on the BINGE platform.

Structure

1Introduction of the 'worst eyewitness' news segment
2Clip of the police officer describing the jailbreak
3Clip of the witness describing his meth use
4Final CTA to stream the show on BINGE

Product placement

BINGE: (a) ACTS — it is the streaming service where the viewer is directed to watch the show. Removing it would change the CTA and the purpose of the video. Brooklyn Nine-Nine: (a) ACTS — it is the show being promoted and demonstrated through clips. Removing it would change the entire content of the video.

Original caption

If he's the most credible witness, we're in trouble. Stream Brooklyn Nine-Nine now on BINGE. #Brooklyn99

More from @binge

Call to action

Stream Brooklyn Nine-Nine now on BINGE

On-screen text

THE WORST EYEWITNESS Stream Brooklyn Nine-Nine now on BINGE Gregory Stickney and Larry Sherbert, after a routine traffic stop cache of automatic weapons. Less than 12 hours later, the men escaped by creating a disturbance in their cell. Well, they started kissing, which I'm fine with, really, I am. Kiss whoever you want. Except they were both men. Tito Amendola was also in holding, at the time, and witnessed the jailbreak. I I do a lot of meth.

Transcript

The man, identified as Gregory Stickney and Larry Sherbert, were arrested after a routine traffic stop revealed a cache of automatic weapons. Less than 12 hours later, the men escaped by creating a disturbance in their cell. Well, they started kissing, which I'm fine with, really, I am. Kiss whoever you want. Except they were both men. Tito Amendola was also in holding, at the time, and witnessed the jailbreak. I... I do a lot of meth.