Hey, hey, hey.

@binge

1.6M followers · usually 2.6K views a post

Views

170.7K

Likes

2.7K

Comments

27

Shares

94

SoundTikTok sound · original sound - binge

Promoted product

BINGE

BINGE is a streaming service that provides access to stream the TV show Schitt's Creek.

6 videos

Why it worked

The video leverages a high-tension, recognizable scene from a popular show to capture attention, then uses a humorous, unexpected resolution to keep viewers engaged before delivering the promotional message.

Summary

A clip from the television show Shameless is used to create a humorous scenario about a surprise visitor. The video concludes by promoting the BINGE streaming service where the show can be watched.

Structure

1A woman is in bed with a man when she hears her husband downstairs.
2The husband enters the bedroom and finds them together.
3The woman introduces the man as Lip.
4The husband asks if they are hungry and offers to make an omelette.

Original caption

This is how you're finding out. Every episode ever of Shameless is now streaming on BINGE. #Shameless

More from @binge

Product placement

BINGE (a) it ACTS — it is the streaming service being promoted as the destination for the show Shameless. Removing it would change the video's purpose as it is the primary call to action and the reason for the content. Shameless (a) it ACTS — it is the specific content being promoted to drive subscriptions to the BINGE platform. Removing it would change the video's purpose.

Call to action

Stream every episode ever of Shameless now on BINGE

On-screen text

Hey, hey, hey. who's calling you sweetheart? Helene? A SURPRISE VISITOR Stream every episode ever of Shameless now on BINGE It's my husband. You kidding? Up here. What the f*** you doing? Who's this? Welcome home. This is Lip. He's quite bright. Hungry? I just got back from a conference. How would you like your omelette? Whatever?

Transcript

Hey, hey, hey. Hey, there's someone downstairs who's calling you sweetheart? Helene? It's my husband. Husband, are you kidding? Up here. What the f*** you doing? Who's this? Welcome home. This is Lip. He's quite bright. Hungry? I just got back from a conference. How would you like your omelette? Whatever?