Weekend Gala with Lola

@smsupermalls

324.8K followers · usually 1.0K views a post

Views

93.7K

Likes

370

Comments

6

Shares

26

SoundTikTok sound · original sound - smsupermalls

View velocity

+28.8K views over 5.3d · ~5.4K/day · 5 observations

Promoted product

SM Supermallssmsupermalls.com

SM Supermalls is a destination offering various activities, including shopping, dining, sports, gaming, and pet-friendly spaces.

10 videos

Why it worked

The video effectively taps into the emotional appeal of intergenerational bonding and celebrates Grandparents' Day, making it relatable and shareable. It showcases a variety of fun and accessible activities within a familiar mall setting, encouraging viewers to replicate the experience.

Summary

This video showcases a grandmother and granddaughter enjoying a day out at SM City Santa Rosa, engaging in various activities like crafting, playing arcade games, shopping for beauty products, and taking photos. The video highlights different experiences available at the mall for families to create memories together.

Structure

1Crafting at The Fat Bunny Club
2Playing arcade games at Q Crane
3Shopping for beauty products at Watsons

Original caption

Lola deserves a day out, too! 💕👵✨ From getting crafty and having a little arcade fun to beauty stops and photo booth moments, there are so many ways to make new memories together at your most-loved @smcitysantarosa. 💖 This Grandparents’ Day, make time to gala with Lola! #GrandparentsDayAtSM #GalaToTheMax

More from @smsupermalls

Product placement

The Fat Bunny Club: ACTS - Sells craft supplies and personalized items. Removing it would change the video's focus on craft-making. Appears in multiple scenes. Q Crane: ACTS - A claw machine arcade game. Removing it would change the video's focus on arcade playtime. Appears in multiple scenes. Watsons: ACTS - A beauty store where the grandmother picks out beauty products. Removing it would change the video's focus on shopping for beauty items. Appears in multiple scenes. Life Four Cuts: ACTS - A photo booth service where the grandmother and granddaughter take photos. Removing it would change the video's focus on capturing memories. Appears in multiple scenes. SM Supermalls: APPEARS - The mall where the activities take place. Removing it would not change the core activities shown, but would remove the location context. Appears as a watermark/location tag. SM City Santa Rosa: APPEARS - The specific mall location. Removing it would not change the core activities shown, but would remove the location context. Appears as on-screen text. SM: APPEARS - Logo for SM Supermalls. Removing it would not change the core activities shown, but would remove branding. Appears as a logo at the end. Gala To The Max: APPEARS - A promotional campaign name for SM. Removing it would not change the core activities shown, but would remove campaign branding. Appears as text/graphic at the end.

Call to action

Max out your fun with Lola at SM! Make time to gala with Lola!

On-screen text

Weekend Gala with Lola SM City Santa Rosa A little craft-making fun A bit of playtime at the arcade Shopping for Lola's beauty picks Watsons Capturing the moment Life Four Cuts Max out your fun with Lola at SM! SM GALA TO THE MAX

Transcript

If your Lola loves a good day out, save this weekend itinerary First stop, The Fat Bunny Club for a little craft-making fun And a little playtime at the arcade Because you're never too old or too young for a little playtime Next, shopping for Lola's beauty picks A well-deserved beauty stop for Lola's favorite picks Lastly, capturing the moment To the booth moment to capture the day together Max out your fun with Lola at SM! This Grandparents' Day, make time to gala with Lola and make new memories together at SM!