Why it worked
The video likely resonated due to its relatable and humorous take on job searching, tapping into the common experience of relying on personal networks over traditional job portals.
Summary
This video presents a tier list of job portals, ranking them based on how one gets a job through them. The top tiers are humorously defined by personal connections, while the bottom tier, labeled 'F', lists several well-known job search websites.
Structure
- 1Introduction of the Job Portal Tier List
- 2S+ Tier: "My dad is the guy"
- 3S Tier: "My dad knows a guy"
- 4A, B, C Tiers: Empty
- 5F Tier: LinkedIn, Indeed, Glassdoor, ZipRecruiter, Monster, SimplyHired
Product placement
LinkedIn (ACTS - appears as a logo in the F tier, removing it would not change what happens in the video)
Indeed (ACTS - appears as a logo in the F tier, removing it would not change what happens in the video)
Glassdoor (ACTS - appears as a logo in the F tier, removing it would not change what happens in the video)
ZipRecruiter (ACTS - appears as a logo in the F tier, removing it would not change what happens in the video)
Monster (ACTS - appears as a logo in the F tier, removing it would not change what happens in the video)
SimplyHired (ACTS - appears as a logo in the F tier, removing it would not change what happens in the video)
On-screen text
Job Portal Tier List
S+
"My dad is the guy"
S
"My dad knows a guy"
A
B
C
F
in
indeed
'GLASSDOOR'
ZIPRECRUITER
MONSTER
SimplyHired