EY

@moorebridge

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SoundTikTok sound · Stoic Solitude

Promoted product

Moorebridgemoorebridge.com

Connecting Talent with Opportunity. A smarter way to match young professionals with fast-growing businesses looking to recruit.

11 videos

Why it worked

The video taps into the aspirational goals of job seekers, particularly graduates, by presenting a clear, data-driven comparison of highly sought-after consulting firms. The 'iceberg' visual effectively communicates the scale of opportunity and challenge, making the promoted solution (Moorebridge) seem highly relevant and valuable.

Summary

This slideshow compares the application statistics for major consulting firms like EY, Deloitte, McKinsey, BCG, and Bain, highlighting their low acceptance rates. It then reveals a vast 'iceberg' of over 180,000 consultancies in the UK, suggesting that networking and cold outreach are the primary ways to reach smaller firms, and promotes Moorebridge as a free platform to connect with these firms.

Structure

1Comparing big consulting firms' application stats
2Revealing the vast number of smaller consultancies
3

Original caption

Consulting iceberg #finance #graduatejobsearch #russellgroupuniversities #ukfinance #consulting

More from @moorebridge

Product placement

EY: It is a professional services firm that provides assurance, tax, transaction and advisory services. It appears as a logo on a slide. Removing it would not change what happens in the video. Deloitte: It is a professional services firm that provides audit & assurance, consulting, financial advisory, risk advisory, tax and related services. It appears as a logo on a slide. Removing it would not change what happens in the video. McKinsey & Company: It is a global management consulting firm. It appears as a logo on a slide. Removing it would not change what happens in the video. BCG: It is a global management consulting firm. It appears as a logo on a slide. Removing it would not change what happens in the video. Bain & Company: It is a global management consulting firm. It appears as a logo on a slide. Removing it would not change what happens in the video. PwC: It is a multinational professional services network. It appears as a logo on a slide. Removing it would not change what happens in the video. KPMG: It is a multinational professional services company and a

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On-screen text

EY Applications: 70,000 Roles available: 2,000 hired Acceptance rate: 2.9% Applications per seat: 35 Deloitte. Applications: 2 million/year Roles available: 17,000 Acceptance rate: 0.85% Applications per seat: 118 McKinsey & Company Applications: 800,000 Roles available: 4,000 Acceptance rate: 1% Applications per seat: 160-200 BCG Applications: 200,000 Roles available: 4,000 Acceptance rate: 1-2% Applications per seat: 50 BAIN & COMPANY Applications: 200,000 Roles available: 2,000 Acceptance rate: 1-2% Applications per seat: 70-100 But those are just the big ones, there's a whole iceberg of consultancy firms 180,351 consultancies in the UK Only way to reach the smaller firms is Networking/Cold Outreach Sign up to Moorebridge Present yourself in front of these firms It's free