Why it worked
The video taps into the aspirational goals of job seekers, particularly graduates, by presenting a clear, data-driven comparison of highly sought-after consulting firms. The 'iceberg' visual effectively communicates the scale of opportunity and challenge, making the promoted solution (Moorebridge) seem highly relevant and valuable.
Summary
This slideshow compares the application statistics for major consulting firms like EY, Deloitte, McKinsey, BCG, and Bain, highlighting their low acceptance rates. It then reveals a vast 'iceberg' of over 180,000 consultancies in the UK, suggesting that networking and cold outreach are the primary ways to reach smaller firms, and promotes Moorebridge as a free platform to connect with these firms.
Structure
- 1Comparing big consulting firms' application stats
- 2Revealing the vast number of smaller consultancies
- 3Highlighting networking/cold outreach as the only way to reach them
- 4Introducing Moorebridge as a solution
Product placement
EY: It is a professional services firm that provides assurance, tax, transaction and advisory services. It appears as a logo on a slide. Removing it would not change what happens in the video.
Deloitte: It is a professional services firm that provides audit & assurance, consulting, financial advisory, risk advisory, tax and related services. It appears as a logo on a slide. Removing it would not change what happens in the video.
McKinsey & Company: It is a global management consulting firm. It appears as a logo on a slide. Removing it would not change what happens in the video.
BCG: It is a global management consulting firm. It appears as a logo on a slide. Removing it would not change what happens in the video.
Bain & Company: It is a global management consulting firm. It appears as a logo on a slide. Removing it would not change what happens in the video.
PwC: It is a multinational professional services network. It appears as a logo on a slide. Removing it would not change what happens in the video.
KPMG: It is a multinational professional services company and a