Why it worked
The video leverages the high seasonal demand for pumpkin-flavored coffee drinks by providing a clear, aesthetically pleasing, and easy-to-follow recipe.
Summary
The creator demonstrates how to make a homemade version of a Starbucks pumpkin cream shaken espresso. The video shows the process of mixing ingredients, brewing espresso, and preparing the cold foam.
Structure
- 1Adding brown sugar, cinnamon, and salt to a glass
- 2Brewing espresso directly into the glass
- 3Adding ice and shaking the mixture
- 4Preparing pumpkin cold foam in a separate pitcher
- 5Pouring the cold foam over the coffee
Product placement
Ninja Kitchen: appears as a brand name on the espresso machine, which is operated to brew coffee. Removing it would not change the video's function as a recipe demonstration. Starbucks: appears in the on-screen text as the name of the drink being recreated. It is not operated or used; it is the subject of the recipe imitation. Great Value: appears as the brand on the pumpkin puree can. It is incidental. Adorever: appears as the brand on the milk frothing pitcher. It is incidental.
On-screen text
Starbucks pumpkin cream shaken espresso