Why it worked
The video combines a high-value financial incentive (a $70,000 prize) with a clear, step-by-step tutorial that makes a complex financial product feel accessible and easy to use.
Summary
The creator explains how to use the Questrade mobile app's custom indexing feature to build a personalized investment portfolio. She then promotes a contest where users can win a trip to Nimmo Bay and $7,000 in annual TFSA contributions by using the tool.
Structure
- 1Hook about winning $70,000
- 2Introduction to Questrade custom indexing
- 3Screen demo of the app features
- 4Explanation of the contest prize
- 5Call to action to comment for the link
Product placement
The Questrade mobile app is the primary focus of the video, with screen recordings showing the custom indexing interface.
Call to action
Drop custom below and I will send you the link to get started.
On-screen text
pov: $70,000 added to your TFSA
Custom Indexing
Contest details & eligibility in description.
Three days to reflect
$70,000 to reimagine
All yours to win
Two steps, one grand prize
Original caption
who doesn’t love nature + a serious TFSA boost?? 🔗 link in bio to start building your index~ Disclaimer: This information is for educational purposes only. Not intended to be financial advice. Paid partnership with Questrade. Not financial/investment advice. The creator is not a registered adviser. Views and experience shown are the creator's own; results are not representative. Custom Indexing is a self-directed product; Questrade does not recommend securities or assess suitability. Investing involves risk, including loss of principal. FX and other fees may apply. "First self-directed Custom Indexing product" and similar claims based on Questrade's review of publicly available information from Canadian discount brokerages as of May 19, 2026. "Custom Indexing" means a self-directed account that lets clients build an index, self-select composition, and track it with one-click reallocation at any time. No purchase necessary. Open to Canada (age of majority). Skill testing question required. One Prize: 3-night Nimmo Bay (BC) retreat for 2 + 10 annual payouts of $7,000 CAD to winner’s non-registered or TFSA account. ARV: $100,000 CAD. Odds depend on entries. Terms apply. See full rules: https://www.questrade.com/disclosure/remix-your-life-contest---terms-and-conditions #ad #investing #PersonalFinance #canadianinvestors