Promoted product
CVS Health Hair Regrowth Treatment, The Ordinary Multi-Peptide Serum for Hair Density, Neutrogena Hair Restore
Why it worked
The video provides a highly actionable, specific 'hack' from a credible source (a dermatologist), which encourages viewers to save and share the content for later use.
Summary
A dermatologist demonstrates a DIY hair serum recipe by mixing three specific hair care products in a small container. He then shows himself applying the mixture to his scalp.
Structure
- 1Introduction of the haircare trick
- 2Adding Minoxidil to the container
- 3Adding The Ordinary serum
- 4Adding Neutrogena hair product
- 5Demonstrating nightly application
Product placement
CVS Health Hair Regrowth Treatment (5% Minoxidil): ACTS; the creator demonstrates mixing it into a container to create a hair serum. The Ordinary Multi-Peptide Serum for Hair Density: ACTS; the creator demonstrates adding it to the mixture. Neutrogena Hair Restore: ACTS; the creator adds it to the mixture. Removing these would change the video as the entire content is a demonstration of mixing these specific products.
On-screen text
Haircare Trick
5% Minoxidil
Ordinary Serum
Use nightly!