Let Women Build & Succeed

@nikolcosmetics

822.9K followers · usually 35.6K views a post

Views

3.8M

Likes

571.8K

Comments

8.4K

Shares

11.8K

SoundTikTok sound · original sound - nikolcosmetics

View velocity

+871.5K views over 7.4d · ~117.5K/day · 7 observations

Promoted product

Agende

Discover Agende, the luxury A5 agenda crafted in real Togo leather. Fully customisable with interchangeable inserts, designed to organise your life beautifully.

Why it worked

The video resonates by addressing a common frustration among entrepreneurs and aspiring business owners: the unfair criticism and judgment they face from others, especially when they are building something successful.

Summary

The speaker expresses disappointment in people criticizing women entrepreneurs for their pricing or business decisions. She highlights the success of Isobel Lorna and her brand "Agende" as an example of strategic building and ambition, contrasting it with negative online commentary.

Structure

1Introduction of the problem: criticism of women entrepreneurs
2Example of success: Isobel Lorna and her brand "Agende"
3Critique of online negativity and entitlement
4Call to action: support women entrepreneurs' ambition

Original caption

Stop telling women to dream bigger, then tearing them apart when they dare to build, charge and succeed. @Isobel Lorna #WomenWhoBuild #WomenInBusiness #FemaleFounders #SupportWomenOwned #LetWomenSucceed

More from @nikolcosmetics

Product placement

Isobel Lorna (influencer who built a platform and launched a brand called "Agende" which has a waitlist of 100,000 people. The video implies she invested her own money and created a brand called "Agende".)

On-screen text

Let Women Build & Succeed Your budget does not determine the value of another woman's business. I have been really shocked what I have seen in last 24 hours. quite disappointed, honest. And I have watched this Isobel Lorna build platform for years, Okay, her money, her own and she created Agende. that's And she was to build. A waitlist of nearly 100,000 people. So that's not luck. I mean, That strategy, knowing exactly what she is doing. So I really wanted to part of this launch real time. up for the I was there at 12 o'clock p.m. our time. London, and figured be an agenda. So I was excited. So I did buy chocolate because wanted to support she built. And then opened the comments throughout the day and I saw women ripping apart because price didn't budget or because they had decided what content she to create. I mean, excuse me, but following you the over her ambition? I mean, you get to dictate an entrepreneur creates, charges, or how she's allowed to because. You consumed her free content. If it isn't don't buy That's how marketplace works. But not being or willing to afford something does not overpriced, founder or the business undeserving of success. I don't see the people on those comments risking their savings, developing product, building a brand, or creating a wait list of thousand people. I mean, easy to critique from the sidelines. It takes courage to build something and attach your name, reputation, and your money to it. We keep telling women to dream bigger and the moment does, we demand that she become smaller, cheaper, and to us. No. Let women build, let women charge, let women succeed. You don't have what she created. But you don't punish her for creating it.

Transcript

Your budget does not determine the value of another woman's business. I have been really shocked what I have seen in last 24 hours. quite disappointed, honest. And I have watched this Isobel Lorna build platform for years, Okay, her money, her own and she created Agende. that's And she was to build. A waitlist of nearly 100,000 people. So that's not luck. I mean, That strategy, knowing exactly what she is doing. So I really wanted to part of this launch real time. up for the I was there at 12 o'clock p.m. our time. London, and figured be an agenda. So I was excited. So I did buy chocolate because wanted to support she built. And then opened the comments throughout the day and I saw women ripping apart because price didn't budget or because they had decided what content she to create. I mean, excuse me, but following you the over her ambition? I mean, you get to dictate an entrepreneur creates, charges, or how she's allowed to because. You consumed her free content. If it isn't don't buy. That's how marketplace works. But not being or willing to afford something does not overpriced, founder or the business undeserving of success. I don't see the people on those comments risking their savings, developing product, building a brand, or creating a wait list of thousand people. I mean, easy to critique from the sidelines. It takes courage to build something and attach your name, reputation, and your money to it. We keep telling women to dream bigger and the moment does, we demand that she become smaller, cheaper, and to us. No. Let women build, let women charge, let women succeed. You don't have what she created. But you don't punish her for creating it.