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3.4Talking Head
Hook
PR BOX DEBRIEF
@author.gemmavale
20.8K followers · usually 1.2K views a post
Views
4.0K
Likes
402
Comments
126
Shares
16
Why it worked
The creator shares a transparent and honest debrief of a marketing campaign, including the costs and disappointing results. This vulnerability and practical advice on what she learned resonates with viewers who are also interested in marketing and influencer outreach.
Summary
The creator debriefs the cost and results of sending out PR boxes to influencers. She spent £2,600 on 44 boxes, with each box costing £35-£40 plus international shipping. Despite the effort and expense, only 27 out of 44 influencers shared content, resulting in a 61% conversion rate, which she found disappointing.
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Transcript, structure and on-screen text
5 beats, a 407-word transcript and 125 lines of on-screen text — the parts you need to write your own version.
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Original caption
You guys asked for a debrief of the PR Boxes I sent out… here you go #prbox #booklaunch #debutnovel #daughterofthenight #indieauthors
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