"there's a hair syrup dupe"

@hairsyrup

468.3K followers · usually 4.0K views a post

Views

73.6K

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4.7K

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SoundTikTok sound · original sound - hairsyrup

View velocity

+32.9K views over 3.5d · ~9.5K/day · 4 observations

Promoted product

Sunkissed Gloss Drops hair oil

Why it worked

The creator leverages a popular product trend ('hair syrup') and a common shopping destination ('Home Bargains') to create intrigue. The dramatic reaction and clear explanation for why it's *not* a dupe, focusing on a specific ingredient, provides a clear and shareable point of contention.

Summary

The creator discusses a hair oil product, Sunkissed Gloss Drops, as a visual dupe for a popular hair syrup. However, she points out that it is not a formula dupe due to the presence of mineral oil as the first ingredient, which she finds horrifying and disqualifying for a hair syrup.

Structure

1Introduces the idea of a hair syrup dupe found at Home Bargains.
2Shows the Sunkissed Gloss Drops hair oil, highlighting visual similarities to hair syrup.
3States it's not a formula dupe due to mineral oil being the first ingredient.
4Expresses horror and disbelief at the product being called a dupe.

Original caption

visual dupe? Perhaps. Formula dupe? Absolutely NOT 💀 #dupe #copycat #SmallBusiness #mineraloil #hairsyrup

More from @hairsyrup

Product placement

Sunkissed Gloss Drops hair oil: ACTS - it is shown and discussed as a product that can be used for hair. Removing it would change the video's topic. It is the subject of the video's comparison.

On-screen text

there's a hair syrup dupe

Transcript

there's a hair syrup dupe I made a video the other day and it said girls run to home bargains there's a hair syrup dupe So although yes this is definitely a visual dupe of hair syrup you know you've got the pink grapefruit, lemon, you've got the colour, the logo, the bottle, the nozzle It is definitely not a formula dupe of hair syrup because the first ingredient is mineral oil you would never ever include mineral oil in hair syrup And the fact that it's the first ingredient inside then please go and do a bit of research and you will see why I'm so horrified and why my reaction is as such to be told that this is a dupe when that is the main ingredient inside