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44.2Talking HeadContrarian hookLifestyle
Hook
Reminder: you don’t have to be vegan to choose the vegan option
@maggieeatsvegan
29.0K followers · usually 3.5K views a post
Views
121.4K
Likes
16.1K
Comments
195
Shares
149
SoundTikTok sound · 1901
Promoted product
Greggs vegan option
Why it worked
The video leverages a relatable message about inclusive food choices, making a specific product (Greggs vegan option) appealing to a broader audience beyond just vegans.
Summary
The creator takes a bite of a vegan pastry from Greggs. The on-screen text reminds viewers that they don't have to be vegan to choose the vegan option.
Structure
- 1Creator takes a bite of a vegan pastry
- 2On-screen text appears with a message about vegan options
- 3Creator chews and appears to enjoy the pastry
Product placement
Greggs Uk: APPEARS - a watermark/logo on the packaging. Removing it would not change what happens in the video.
On-screen text
Reminder: you don’t have to be vegan to choose the vegan option
Original caption
Reminder: you don’t have to be vegan to choose the vegan option 🌱 @Greggs Uk #vegan #plantbased #veganoption #greggs #vegetarian
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