Why it worked
The post likely resonated with viewers by tapping into common cognitive dissonances and societal norms surrounding food choices, particularly for those considering or already following a vegan lifestyle. The provocative language and relatable observations likely encouraged engagement and sharing.
Summary
This TikTok slideshow highlights several aspects of veganism that the creator found surprising or strange after adopting the lifestyle. The slides cover topics such as the normalization of consuming animal products, the disconnect between loving pets and eating other animals, and the perceived extremity of veganism compared to factory farming practices.
Structure
- 1Introduction to the theme of veganism and perceived weirdness
- 2Critique of animal imagery on dairy products
- 3Questioning the naming conventions of animal meat
- 4Challenging the normalization of drinking animal milk
- 5Highlighting the hypocrisy of loving pets but eating other animals
- 6Critiquing the perception of veganism as extreme while ignoring factory farming
Product placement
the Happy Egg Co. (a brand of eggs) - appears on egg cartons, likely showing happy animals. Removing it would not change the video's message about veganism. It merely appears.
On-screen text
Things I didn't realize were super f*cking weird until I went vegan
Pictures of happy animals on milk/egg cartons
Calling animal body parts by different names (beef, pork, etc.)
How normalized it is to drink another species' milk
Loving pets but eating similar animals without thinking twice
Calling veganism extreme but not questioning factory farming