@maggieeatsvegan — 67x breakout

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Things I didn't realize were super f*cking weird until I went vegan

@maggieeatsvegan

27.4K followers · usually 2.3K views a post

Views

180.7K

Likes

7.4K

Comments

174

113

Why it worked

The post likely resonated with viewers by tapping into common cognitive dissonances and societal norms surrounding food choices, particularly for those considering or already following a vegan lifestyle. The provocative language and relatable observations likely encouraged engagement and sharing.

Summary

This TikTok slideshow highlights several aspects of veganism that the creator found surprising or strange after adopting the lifestyle. The slides cover topics such as the normalization of consuming animal products, the disconnect between loving pets and eating other animals, and the perceived extremity of veganism compared to factory farming practices.

Structure

1Introduction to the theme of veganism and perceived weirdness
2Critique of animal imagery on dairy products
3Questioning the naming conventions of animal meat
4Challenging the normalization of drinking animal milk
5Highlighting the hypocrisy of loving pets but eating other animals
6Critiquing the perception of veganism as extreme while ignoring factory farming

Product placement

the Happy Egg Co. (a brand of eggs) - appears on egg cartons, likely showing happy animals. Removing it would not change the video's message about veganism. It merely appears.

On-screen text

Things I didn't realize were super f*cking weird until I went vegan Pictures of happy animals on milk/egg cartons Calling animal body parts by different names (beef, pork, etc.) How normalized it is to drink another species' milk Loving pets but eating similar animals without thinking twice Calling veganism extreme but not questioning factory farming