"Being vegan is so restrictive"

@maggieeatsvegan

26.7K followers · usually 2.1K views a post

Views

48.1K

Likes

1.4K

Comments

182

Shares

11

SoundTikTok sound · Barbra Streisand

View velocity

+32.8K views over 4.2d · ~7.9K/day · 5 observations

Promoted product

Cold Stone Creamery

Cold Stone Creamery offers the Ultimate Ice Cream Experience. Ice Cream, Ice Cream Cakes, Shakes, and Smoothies the Way You Want It.

2 videos2 creators

Why it worked

The video effectively uses a common misconception about veganism as a hook, then provides a relatable and visually appealing counter-example. The use of a well-known brand like Cold Stone Creamery makes the point more accessible and surprising.

Summary

The creator debunks the idea that being vegan is restrictive by showing herself enjoying ice cream at Cold Stone Creamery. The video highlights that vegan options are available even at traditional ice cream shops.

Structure

1Introduction of the "restrictive vegan" myth
2Creator eating ice cream from Cold Stone
3Demonstration of vegan ice cream availability
4

Original caption

“Being vegan is so restrictive” Bro I’m literally eating ice cream at @Cold Stone Creamery #vegan #plantbased #coldstone #icecream #dairyfree

More from @maggieeatsvegan

Product placement

Cold Stone Creamery: ACTS - it is a place where the creator is eating ice cream, and the product (ice cream) is being consumed. Removing it would change the context of the video. The brand name appears on the ice cream cup. The creator is eating ice cream from Cold Stone Creamery.