What are you doing?

@drsquatch

1.8M followers · usually 44.5K views a post

Views

1.1M

Likes

3.2K

Comments

51

Shares

59

SoundTikTok sound · original sound - drsquatch

Promoted product

Dr. Squatch

Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...

26 videos2 creators

Why it worked

The video leverages a sense of urgency and exclusivity by promoting a "free gift with purchase" available only on a live stream, combined with the creator's established brand presence in natural personal care.

Summary

The creator is demonstrating the use of Dr. Squatch deodorant and soap, highlighting a "free gift with purchase" promotion available on their TikTok Live. They urge viewers to join the live stream quickly to take advantage of these deals.

Structure

1Creator washing hands
2Questioning the action
3Revealing a promotion
4Urging viewers to join live

Original caption

Free gift with purchase? I'M IN 😤 Join the TikTok Live so you don't miss out ‼️

More from @drsquatch

Product placement

Dr. Squatch: (ACTS) This brand sells natural personal care products like soap and deodorant. The video shows their deodorant sticks and soap bars, and the creator is demonstrating their use. Removing these products would change what happens in the video. Dr. Squatch: (APPEARS) The creator is wearing a hat with the Dr. Squatch logo. Removing it would not change what happens in the video.