Imagine someone invented a shelf in the shower for your beer and soap

@drsquatch

1.8M followers · usually 50.4K views a post

Views

1.8M

Likes

9.2K

Comments

224

Shares

2.6K

SoundTikTok sound · original sound - cre8toredits

Promoted product

Dr. Squatch MAN SHELF

Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...

2 videos

Why it worked

The video uses a relatable and humorous hypothetical scenario to introduce a novel product, making it memorable and shareable. The "free with purchase" offer acts as a strong incentive.

Summary

The first slide poses a hypothetical question about a shower shelf for beer and soap. The second slide reveals that Dr. Squatch has invented such a product, the "MAN SHELF", and offers it for free with a 6-pack soap bundle.

Structure

1Introducing the concept of a shower shelf for beer and soap
2Revealing the existence of the "MAN SHELF"
3Offering the product as a free gift with a soap bundle

Product placement

Dr. Squatch MAN SHELF: it is a shelf designed to hold a beer and a bar of soap in the shower. It ACTS, as it is a physical product that performs a function. Removing it would change what happens in the video. Dr. Squatch: it is the brand name on the shelf. It APPEARS as a logo/brand name. Removing it would not change what happens in the video.