FULL FACE OF ESSENCE MAKEUP

@hearts4mascara

203.2K followers · usually 17.1K views a post

Views

592.1K

Likes

49.3K

Comments

151

Shares

2.3K

SoundTikTok sound · Базовый минимум

View velocity

+201.9K views over 4.5d · ~44.9K/day · 5 observations

Promoted product

essence cosmetics

Essence Cosmetics is an award-winning makeup brand known for providing innovative, cruelty-free beauty products at very affordable prices

2 videos2 creators

Why it worked

The video leverages the popularity of "full face of" challenges and the affordability of Essence cosmetics, appealing to a budget-conscious audience interested in makeup tutorials.

Summary

The creator demonstrates a full face of makeup using only Essence cosmetics. She applies various products including mascara, brow gel, foundation, concealer, bronzer, blush, and lipstick, showcasing each step of her makeup routine.

Structure

1Introduction with Essence makeup
2Applying mascara and brow gel
3Applying foundation and concealer
4Contouring and blushing

Original caption

i wore mascara today for the first time in so long and i hate it @essence.cosmetics #hearts4mascara #fypagee #foryoupagе #getmefamous #essencemakeup

More from @hearts4mascara

Product placement

Essence Lash Princess Green mascara: it applies mascara to the user's eyelashes. Removing it would change what happens in the video. Essence Brow Gel: it is used to style the user's eyebrows. Removing it would change what happens in the video. Essence Silky Blur Foundation: it is applied to the user's face as a base for makeup. Removing it would change what happens in the video. Essence Camouflage Concealer: it is used to cover imperfections on the user's face. Removing it would change what happens in the video. Essence Baby Got Bronze Stick: it is used to contour the user's face. Removing it would change what happens in the video. Essence Baby Got Blush: it is applied to the user's cheeks. Removing it would change what happens in the video. Benefit Cookie Highlighter: it is used to highlight the user's face. Removing it would change what happens in the video. Essence Soft Touch Powder Bronzer: it is applied to the user's face for bronzing. Removing it would change what happens in the video. Essence Soft Touch Powder Blush: it is applied to the user's cheeks for color. Removing it would change what happens in the video. Essence Lipliner and Matte Lipstick: they are used to define and color the user's lips. Removing them would change what happens in the video. Essence All About Matt Compact Powder: it is used to set makeup. Removing it would change what happens in the video.

On-screen text

FULL FACE OF ESSENCE MAKEUP first with the lash princess green now with my FAVOURITE essence brow gel then i'm trying the new silky blur foundation and now the essence camouflage concealer then i go in with my FAVOURITE essence baby got bronze stick and now the essence baby got blush OFC i have to use my favouite cookie highlighter the results:

Transcript

first with the lash princess green now with my FAVOURITE essence brow gel then i'm trying the new silky blur foundation and now the essence camouflage concealer then i go in with my FAVOURITE essence baby got bronze stick and now the essence baby got blush OFC i have to use my favouite cookie highlighter the results: