trying out the BRAND new essence TUBING lash princess mascara??

@hearts4mascara

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Promoted product

essence TUBING lash princess mascara

This innovative tubing formula wraps lashes in tiny "tubes" for dramatic definition that won’t smudge or flake. The elastomer brush grabs all lashes for an eye-opening effect.

Why it worked

The video uses a clear, step-by-step tutorial format that focuses on the product's performance, providing immediate visual proof of its effectiveness.

Summary

The creator demonstrates the application of the new Essence Tubing Lash Princess mascara in three layers. She shows the process of curling, applying the product, and cleaning up the eyelid to reveal the final results.

Structure

1Product introduction
2Curling the lashes
3Applying the first layer
4Applying the second layer
5

Original caption

what do we think??? #hearts4mascara #fypage #essencecosmetics @essence.cosmetics #mascara #getmefamous

More from @hearts4mascara

Product placement

essence TUBING lash princess mascara (a) ACTS: the creator demonstrates applying it to her eyelashes in three layers, showing the brush and the resulting lash appearance. Removing it would change the entire video. essence cosmetics (b) APPEARS: the brand name is on the product packaging and the creator tags the brand in the caption. Removing the brand name from the packaging would not change the demonstration of the product's function.

On-screen text

trying out the BRAND new essence TUBING lash princess mascara?? first with curling the lashes first layer from the tips of the eyelashes second layer all over the eyelashes third layer going on from the roots of the eyelashes to keep it curled cleaning the eyelid the results