Undertones matter.

@nehalco

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24.5K

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333

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SoundTikTok sound · original sound - fertynelinn

Promoted product

Golden Touch Foundation

Undertone-balanced natural coverage. The Golden Touch Foundation is created to give you a seamless and smooth appearance that looks just like your skin. This satin matte formula gives buildable medium coverage without the cakey feel or appearance. Built for 24 hour wear, even in heat and humidity, providing you with a perfect finish day & night.

Why it worked

The video effectively uses a common beauty struggle (finding the right foundation shade) and provides a visual demonstration of a key factor (undertones) that influences the outcome. The concise on-screen text and clear visual make it easily digestible and shareable.

Summary

The video shows swatches of foundation on a person's jawline and neck to demonstrate how undertones affect shade matching. The on-screen text emphasizes the importance of undertones in choosing the right foundation.

Structure

1Show foundation swatches on jawline
2Show foundation swatches on neck
3Emphasize undertones matter

Call to action

Find your Golden Touch Foundation Shade ⬇️

Original caption

Undertones make all the difference. #melaninmakeup #foundation #undertone

More from @nehalco

On-screen text

Undertones matter.

We sent our foundation to @Monica Ravi-Conway 👀 #foundationreview #melaninmakeu

96.5

49.6K4.7K75

Nehal & Co. foundation

49.6Kviews@nehalco