We sent our foundation to the color theory queen

@nehalco

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Views

49.6K

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4.7K

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SoundTikTok sound · original sound - smittyblunt

Promoted product

Nehal & Co. foundationnehalco.com

Discover undertone-focused foundation designed to match warm, neutral, olive, and cool tones seamlessly. Luxury complexion products by Nehal & Co.

Why it worked

The video leverages the credibility of a well-known influencer (Monica Ravi-Conway) to validate the product, creating social proof and encouraging engagement through a direct call to action to tag her.

Summary

The founder of Nehal & Co. sent their foundation to influencer Monica Ravi-Conway for review, highlighting their brand's focus on undertone precision and years of development. The video encourages viewers to tag Monica to help get her attention for a review.

Structure

1Introduction of Nehal & Co. and their foundation
2Explaining the brand's mission and Monica's relevance
3Highlighting the product development process and customer feedback
4

Original caption

We sent our foundation to @Monica Ravi-Conway 👀 #foundationreview #melaninmakeup #indiebeautybrand #makeupreview

More from @nehalco

Product placement

Monica Ravi-Conway (influencer, appears, removing her would change the video) Nehal & Co. (beauty brand, acts, removing it would change the video) Forbes (media company, appears, removing it would not change the video) Inc. (media company, appears, removing it would not change the video) Monica's olive makeup standards (concept, not a product) Nehal & Co. foundation (beauty product, acts, removing it would change the video)

Call to action

Help us get her attention tag @monica.raviii below

On-screen text

We sent our foundation to the color theory queen Thanks for sending, she's excited to try! her team wrote back that she's excited to try it and honestly I am fangirling just a little bit only because I've been following Monica's journey for as long as I can remember and I just love how real she is but not gonna lie there is a possibility that she rips us to shreds but then I remembered we've spent years in soft launch small batches constantly revising shades based on real customer feedback and then when we were getting ready to scale with our manufacturers in Italy our customers told us don't change a single thing that's how much they love this formula I respect Monica's words so whatever she says she says I just can't wait to hear her honest review Help us get her attention tag @monica.raviii below Let's see if this formula holds up to her standards

Transcript

We sent our foundation to Monica Ravi-Conway Hi Monica and team, My name is Nehal and I am the founder of Nehal & Co., a beauty brand focused on undertone precision and clinical excellence for multi-ethnic skin. I've been following Monica's journey to find the perfect olive foundation for what feels like forever! I know first hand how frustrating it is when brands 'olive' only for it to turn orange. To fix this, I spent years in soft launch, small batches constantly revising shades based on real customer feedback. And then when we were getting ready to scale with our manufacturers in Italy, our customers told us don't change a single thing. That's how much they love this formula. I respect Monica's words so whatever she says, she says I just can't wait to hear her honest review. If you guys want to help us get her attention, tag @monica.raviii below. Let's see if this formula holds up to her standards.

Undertones make all the difference. #melaninmakeup #foundation #undertone

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