I can smell it through the screen

The video leverages a strong sensory appeal (smell) associated with a popular seasonal theme (fall/caramel apples) to create an evocative and memorable presentation of the lip balm, making it highly shareable and engaging.

The video showcases the Summer Fridays Butter Balm in a "caramel apple" scent, presented through a series of visually appealing images of the product alongside caramel apples and cinnamon sticks. The creator implies the scent is so evocative it can be "smelled through the screen."

Summer Fridays Butter Balm (lip balm) ACTS - it is shown as the product being marketed and is the focus of the visual content. Removing it would change what happens in the video. Summer Fridays (brand) APPEARS - it is the brand name on the product. Removing it would not change what happens in the video.