Pumpkin vanilla Summer Fridays

@tessanelson.marketing

9.6K followers · usually 4.8K views a post

Views

163.7K

Likes

20.0K

Comments

42

Shares

5.2K

SoundTikTok sound · 1979

View velocity

+34.4K views over 11.7d · ~2.9K/day · 11 observations

Promoted product

Summer Fridays

Shop Summer Fridays skincare products. Our collection includes face masks, treatments and serums to leave your skin glowing, with vegan and clean ingredients.

6 videos6 creators

Why it worked

The video leverages a popular seasonal flavor (pumpkin vanilla) and a well-known beauty brand (Summer Fridays) to create relatable and desirable content, tapping into consumer interest for fall-themed products.

Summary

The video showcases a "Pumpkin vanilla Summer Fridays" lip balm, presented alongside ice cream and pumpkins, suggesting a fall flavor. The creator expresses a strong liking for the product, implying it would be a frequent purchase.

Structure

1Introduction of "Pumpkin vanilla Summer Fridays" lip balm
2Visuals of lip balm with ice cream and pumpkins
3Creator expresses fondness for the fall flavor
4

Original caption

pumpkin vanilla summer fridays… I fear I may have accidentally made the fall flavor I’d buy every time I walked into Sephora 🎃🤍 #summerfridays #lipbalm #BeautyTok #productconcept #fallbeauty

More from @tessanelson.marketing

Product placement

Summer Fridays (lip balm): ACTS - it is shown as a product that can be used for its intended purpose (lip care). Removing it would change the video's focus. It is a consumer product.