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28 videos2 creators
36.3Talking HeadStory Open hookConsumer Apps
Hook
Love Island star Molly Smith returns from her wedding to find parking ticket on G Wagon.
@parc.uk
5.4K followers · usually 5.5K views a post
Views
184.5K
Likes
4.4K
Comments
31
Shares
42
Promoted product
Parc
Download Parc by Erin Short on the App Store. See screenshots, ratings and reviews, user tips and more games like Parc.
Why it worked
The video leverages a relatable and slightly humorous situation (a celebrity getting a parking ticket) to introduce a practical solution (the PARC app) in a native, non-intrusive way.
Summary
Love Island star Molly Smith returned from her wedding to find a parking ticket on her Mercedes G Wagon. The video promotes the PARC app, which helps users avoid parking fines.
Structure
- 1Molly Smith returns from wedding
- 2Finds parking ticket on her car
- 3Video promotes PARC app for parking fines
Product placement
PARC (ACTS - it is a service that helps users avoid parking fines, and the video promotes downloading its app to do so; removing it would change what happens in the video). Mercedes G Wagon (APPEARS - it is a car that Molly Smith owns and is shown in the video, but its functionality is not demonstrated or discussed, and removing it would not change what happens in the video).
Original caption
Back from her wedding… straight into a parking ticket 😭 Love Island star Molly Smith returned from her Majorca wedding celebrations with Tom Clare, hit the gym in Manchester, then came back to find a ticket on her £114,000 Mercedes G Wagon. Parc can help make forgetting to pay for parking one less thing to worry about 🚗 #MollySmith #ParkingFine #Manchester #Parc
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