viral concealer lip hack yes vs no

@kseniia.nikiforova

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SoundTikTok sound · original sound - kseniia.nikiforova

Promoted product

Laka Liquid Lipstick

Shop Laka US on TikTok Shop! 726.5K sold, 232.4K+ followers. 72+% positive feedback. 0+% Ships in 48h, 95+% replies in 24h. Join the trend!

Why it worked

The video effectively contrasts a common, flawed beauty trend with a superior alternative, providing a clear 'before and after' demonstration that highlights the benefits of the promoted product. The creator's direct address and relatable critique of the 'hack' likely resonated with viewers seeking better results.

Summary

The creator demonstrates a "viral concealer lip hack" and explains why it doesn't work, making lips look dry and cakey. She then offers an alternative method using Laka Liquid Lipstick in two shades to achieve a smooth, glossy, and transfer-proof "milky lip effect."

Structure

1Demonstrates ineffective concealer lip hack
2Explains why it fails (dry, cakey)
3Introduces Laka Liquid Lipstick as an alternative
4

Original caption

Not all makeup hacks actually work 🫣 If you want milky, concealer lips, try this @Laka US Perfect Twin Lip combo ✨ Glossy, transfer-proof, and actually looks good!🤌🏻 Check the link in my bio to try it! 🤍 #Laka #LakaPartner #PerfectTwinLip #lipconcealer #kbeauty

More from @kseniia.nikiforova

Product placement

Laka Liquid Lipstick ACTS - it is applied to the lips to create a specific makeup effect. Removing it would change the video's outcome. Laka US ACTS - it is the brand name associated with the lipstick. Removing it would change the video's outcome. Perfect Twin Lip ACTS - it is the name of the product line being demonstrated. Removing it would change the video's outcome. Amazon ACTS - it is the destination for purchasing the product, as indicated by the bio link. Removing it would change the video's outcome.

Call to action

Check the link in my bio to try it!

On-screen text

viral concealer lip hack yes vs no no don't do this the concealer lip hack is everywhere but look does to your lips dry cakey won't make it look better if you want the same milky lip effect try this instead! take this Laka Liquid Lipstick in the light shade shade 901 it gives you great coverage much lighter on the lips then apply deeper shade shade 903 around the edges to add some depth the texture is super soft so even with layering it won't look cakey now remove the excess and let it set for 1 minute don't talk or move your lips and now finish with gloss on top and just look at the difference right? but the lips look smooth and glossy they won't transfer if you want to try it

Transcript

no don't do this the concealer lip hack is everywhere but look does to your lips dry cakey won't make it look better if you want the same milky lip effect try this instead! take this Laka Liquid Lipstick in the light shade shade 901 it gives you great coverage much lighter on the lips then apply deeper shade shade 903 around the edges to add some depth the texture is super soft so even with layering it won't look cakey now remove the excess and let it set for 1 minute don't talk or move your lips and now finish with gloss on top and just look at the difference right? but the lips look smooth and glossy they won't transfer if you want to try it