HOW MUCH DID IT COST TO LAUNCH?

@alvmills

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SoundTikTok sound · The Perfect Girl (Instrumental)

Promoted product

SHYNEweareshyne.com

Discover SHYNE's premium grooming products for men with afro and curly textured hair. Shop durags, curl creams, wave brushes & more styling tools designed to make you shine with confidence.

6 videos

Why it worked

The video provides a transparent and detailed breakdown of the costs involved in launching a product, which appeals to aspiring entrepreneurs and founders. The creator's personal story and the success of the product add credibility and aspiration.

Summary

The video details the costs associated with launching a haircare product called SHYNE Curl Cream, breaking down expenses for design, packaging, formulation, photography, and initial production. The creator emphasizes that these costs were worthwhile investments for building a successful brand.

Structure

1Introduction and hook
2Design and packaging costs
3Formulation and testing costs

Original caption

No gatekeeping, here’s what it actually cost me to launch @SHYNE Curl Cream. These are the costs nobody talks about when building a product-based business from scratch. #founder #entrepreneur #buildinginpublic #startabusiness #beautyfounder

More from @alvmills

Product placement

SHYNE (acts - it is a hair product that is being launched and discussed; removing it would change the video) | TESCO (appears - it is a logo on a website being shown; removing it would not change the video)

Call to action

follow for more breakdowns of what it takes to build a brand from scratch

On-screen text

HOW MUCH DID IT COST TO LAUNCH? how me first and gone multiple so product want was this this design out packaging sample negotiable sure quality before bulk order order this but worth quality had the inside £2,520 testing really this the scratch revisions happy product £1,200 on photography best made have magazines websites much we finally one £8,000 first run cream total £20,000 before single but follow for more breakdowns it brand from scratch

Transcript

This is how much it actually cost me to launch my first hair care product. And today it's become a best seller and got on to win multiple beauty awards. So if you're building a product based business and want to know what was actually worth the money, this video will save you. First up, packaging and design, £900 a piece. I always knew one day SHYNE would be competing with the big brands. So I hired a design agency to create a brand identity and packaging design that will help us stand out. Next, £200 on packaging sample. This was non-negotiable. I needed to make sure the quality of the packaging was high before approving the bulk order. Then came the bulk packaging order, £7,500. This was heavy, but 100% worth it. The quality had to match the quality of the product inside. After that, £2,520 on formulation and testing. We actually got a really good price for this. This covered developing the formula from scratch and making revisions until I was happy with the final product. Then, £1,200 on product photography. This was one of the best investments I made because these photos have ended up in magazines, on retail websites and pretty much everywhere we sell. And finally, the biggest one, £8,000 for the first production run of curl cream. This brings us to a total of £20,000 before we made a single sale. But follow for more breakdowns of what it takes to build a brand from scratch.