AHH NEW Rare Beauty Fragrance!! 💚

@desireepreciado99

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SoundTikTok sound · A Year Without Rain

Promoted product

Rare Beauty

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

16 videos13 creators

Why it worked

The video leverages the popularity of Selena Gomez and Rare Beauty, showcasing aesthetically pleasing product visuals and highlighting desirable scent notes to generate excitement and encourage purchases.

Summary

This video introduces the new Rare Beauty 'Rare Beginnings' Eau de Parfum, along with two new fragrance layering balms and mini travel perfume sets. It highlights the scent notes and shows various product presentations, featuring Selena Gomez.

Structure

1Introduction of Rare Beginnings perfume
2Discussion of fragrance notes
3Introduction of layering balms
4Introduction of mini travel sets

Original caption

AHH NEW Rare Beauty Fragrance!! 💚This is the New Rare Beginnings Eau de Parfum + 2 New Fragrance layering balms and 2 Mini travel perfume sets!! Drops 08/07🍐🤍✨ @Rare Beauty I just know they are all going to smell so amazing!! I want them all lol, @Selena Gomez and Rare Beauty always drop amazing perfumes! I’m so beyond excited to try the new rare beauty perfume and layering balms!! Also, Queen Selena looks so pretty in this campaign so ethereal !! ✨Which one will you be picking up besties ?? @Selena Fan Club @sephora #rarebeauty #newrarebeauty #rarebeautyperfume #newfragrance #rarebeautybyselena

More from @desireepreciado99

Product placement

Rare Beauty (brand): Appears as a watermark/logo on products and in on-screen text. Removing it would not change what happens in the video. Rare Beginnings Eau de Parfum (product): Acts as the main subject of the video, being introduced and its scent notes discussed. Removing it would fundamentally change the video's content. Rare Beauty Layering Balms (product): Acts as a secondary subject, being introduced and their scents discussed. Removing them would change the video's content. Rare Beauty Mini Travel Perfume Sets (product): Acts as a tertiary subject, being introduced. Removing them would change the video's content.

Call to action

Which one will you be picking up besties ??

On-screen text

New Rare Beauty Perfume 'Rare Beginnings' + 2 Layering Balms & More NEW Rare BEGINNINGS eau de parfum Introducing Rare Beauty's New Perfume called 'Rare Beginnings' Eau de Parfum The fragrance notes omg I'm obsessed, I just know it's going to smell so GOOD!! 💚🤍🍐 TOP NOTES PEAR NECTAR PISTACHIO HEART NOTES GARDENIA JASMINE LOTUS BLOSSOM DRY NOTES VANILLA BEAN PINK SUGAR CEDARWOOD I want it all lol!! NEW FRAGRANCE LAYERING BALMS WEAR SOLO, MIX TOGETHER, OR LAYER WITH RARE BEGINNINGS EAU DE PARFUM TO CREATE YOUR OWN SCENT STORY. FRUITY PEAR FRESH + JUICY FOR A RADIANT MOMENT SWEET MARSHMALLOW CREAMY + ALLURING FOR A JOYFUL MOMENT The layering balm notes sounds so amazing 💚🤍😍 Coming Plus Two New Perfume Mini Travel Sets!! They're so cute 🥺😍 Drops 08/07!! I'm so excited!! Which one will you be picking up besties ?? 💚🤍💖 Also queen Selena looks so pretty as always !! 💚

Transcript

I'm missing you so much I'm in love A day without you is like a year without rain I need you by my side Don't know how I'll survive A day without you is like a year without rain

On Repeat!! Ahhh I am in love with the New Selena Gomez, Becky G and Benny Blanc

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