wtf is a sleek back

@gisou

1.6M followers · usually 32.6K views a post

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SoundTikTok sound · original sound - gisou

Promoted product

Gisou Collagen Drops Hair Oil

Gisou by Negin Mirsalehi is born out of a passion for honey bees and haircare. Based on a six-generation beekeeping heritage, Gisou Honey and Propolis Infused haircare is made with the finest, sustainably sourced ingredients from the Mirsalehi Bee Garden. Shop now at Gisou.com

Why it worked

The video leverages a popular hairstyle trend (the blowout) and showcases a specific product's ability to enhance the final look, appealing to viewers interested in hair styling and beauty products.

Summary

The video shows a woman styling her hair into a voluminous blowout. She applies Gisou Collagen Drops Hair Oil to her hair for shine and smoothness, presenting it as the finishing touch for an iconic look.

Structure

1Styling hair with rollers
2Unrolling hair to reveal curls
3Applying hair oil
4Showing off the finished voluminous hair

Original caption

@Negin Mirsalehi’s signature blowout, ICONIC. Always within reach: our Collagen Drops Hair Oil for weightless shine, silky smoothness and an ultra-glossy finish, wherever she goes 🍯 The finishing touch to iconic hair, on the go. Shop at Gisou.com.

More from @gisou

Product placement

Gisou Collagen Drops Hair Oil: ACTS - used to add shine and smoothness to hair. Removing it would change the final look of the hair. Gisou.com: APPEARS - website mentioned in the caption. Removing it would not change what happens in the video.