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38.2Silent UGCOther hookLifestyle
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Meet the Overnight Styling Kit
@gisou
1.6M followers · usually 30.5K views a post
Views
1.1M
Likes
47.1K
Comments
533
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4.1K
Why it worked
The video effectively uses visually appealing product shots and a clear demonstration of a desirable outcome (heatless curls) to promote the styling kit. The focus on a specific, easy-to-achieve beauty result appeals to a wide audience interested in hair styling.
Summary
The video showcases the Gisou Overnight Styling Kit, which includes heatless blowout rods and a styling cream. It demonstrates how to use the rods to create curls overnight and highlights the brand's haircare products.
Structure
- 1Introduction of the Gisou Overnight Styling Kit
- 2Unpacking the kit to reveal the styling rods
- 3Showing the Gisou Honey Infused Styling Cream
- 4
Original caption
Style while you sleep with our NEW Overnight Styling Kit ☁️ Get the blowout of your dreams or extend your blowout with our styling kit featuring 3 heatless blowout rods for bouncy, heatless style. Each rod is specially designed with a soft, bendable core that shapes hair into beautiful curls overnight 🪽 How to use: • Section hair into 3 and wrap each piece around a blowout rod. Leave overnight. • In the morning, unwrap and comb through with a wide-tooth comb. 💡Pro tip: If you feel any pulling or discomfort, loosen and rewrap. Build your own overnight styling kit bundle with your favourite hair products on Gisou.com
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