silk press

@jjulzjones

103.7K followers · usually 22.4K views a post

Views

13.4M

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715.6K

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SoundTikTok sound · original sound - blipstudio

Promoted product

Gisou Honey Infused Hair Oil

Gisou by Negin Mirsalehi is born out of a passion for honey bees and haircare. Based on a six-generation beekeeping heritage, Gisou Honey and Propolis Infused haircare is made with the finest, sustainably sourced ingredients from the Mirsalehi Bee Garden. Shop now at Gisou.com

2 videos2 creators

Why it worked

The video uses a highly satisfying, aesthetic 'get ready with me' format that naturally integrates beauty products into a routine, making the product recommendation feel authentic and aspirational.

Summary

The creator performs a silk press on her natural hair using a T3 Micro flat iron. She finishes the routine by applying Gisou Honey Infused Hair Oil to her hair.

Structure

1Sectioning hair for a silk press
2Flat ironing hair with T3 Micro tool
3Applying Gisou hair oil
4

Original caption

My hair is slowly becoming too thick for this length 😂 #grwm #naturalhair #silkpress #hairgrowth @T3 Micro @Gisou

More from @jjulzjones

Product placement

T3 Micro (a hair styling tool brand) - APPEARS (tag in caption, logo on tool); Gisou (a hair oil brand) - ACTS (product is held up and applied to hair). Removing the Gisou bottle would change the video as it is a specific product demonstration.