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Hook
Unplugging my
@chellebellle
3.0K followers · usually 2.9K views a post
Views
2.5M
Likes
238.9K
Comments
438
Shares
2.6K
Why it worked
The video taps into a relatable fear or anxiety stemming from a popular piece of media, creating a humorous and shareable moment.
Summary
The creator is shown unplugging a Crockpot before leaving their house. They explain that the TV show "This Is Us" traumatized them, implying a fear of leaving appliances on.
Structure
- 1Creator appears on screen
- 2Creator shows Crockpot
- 3Creator unplugs Crockpot
- 4Creator unplugs from wall
- 5Creator explains reason for unplugging
Product placement
Crockpot (a brand of slow cooker) ACTS: it is shown being unplugged, implying it is a functioning appliance that was in use. Removing it would change the video's focus. This is incidental.
On-screen text
Unplugging my
crockpot before I
leave the house bc
This Is Us
traumatized me.
Original caption
That show broke me and it ended terribly. #cooking #crockpot #thisisus #jackpearson #real
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