HOW TO RUN META ADS LIKE A PRO PART 2

If you're a part of running Facebook and Instagram ads is boosting post. Maybe you're sleeping on a lot of money. There's something we call cost per lead. It means you can be paying 50 bob to get one lead, while someone else pays 25 bob or 10 to get one lead. The difference is how you run the ads. Agencies will charge you upwards of 30,000, 40,000 to help you run ads, but I will show you for free. This will be a very long video, so lock in. If you can, check your laptop, take your phone, follow through. Part two of the meta ads. If you have not watched part one, it is pinned on my post. So we are continuing from where we left. We left on the ad set name and we were here with conversion. Conversion location, choose where you want to drive traffic. About conversion locations. Instagram live video, send traffic to your live video on Instagram. Website, send traffic to your website. App, send traffic to your app. Message destinations, send traffic to Messenger, Instagram and WhatsApp. Calls, get people to call your business. Performance goal, how you measure success for your ads. About performance goals. Maximize number of conversations. Cost per result goal. Meta will aim to spend your entire budget and get the most landing page views using the highest volume bid strategy. Value rules, tell us how much more certain audiences, conversion locations and placements are worth to your business. Our system will optimize for outcomes based on these rules. About value rules. Rule set. Placement. This rule set will be applied to your ad set. It's being used in 0 active ad sets. View details. Attribution model. Standard. Show more options. Dynamic creative. We'll automatically create combinations of your media and text that your audience is likely to respond to. About dynamic creative. Off. Close. All edits saved. Average daily minimum, 10%. Average daily maximum, 100%. We'll aim to spend an average of this amount each day. About daily budgets. We won't spend more than this per day on average. Schedule. Start date, Sep 6, 2026, 11:38 AM GMT+3. End date. Set an end date. mm/dd/yyyy, 12:00 AM GMT+3. Hide settings. Budget scheduling. Add entries in campaign setup. Audience controls. Set criteria for where ads for this campaign can be delivered. Learn more. Avoid controls when using value rules. Setting controls for age or gender will reduce the potential outcomes you could get from value rules. Don't set controls unless your business needs to strictly limit who sees your ads. About audiences and value rules. Use a saved audience. Locations. All locations. Included location: Kenya. Show more options. Minimum age, 18. Exclude these custom audiences. Search existing audiences. Age, 25 to 55. Gender, All. Detailed targeting. Include people who match. Browse. Demographics, Parents, All parents. Parents (All), Size: 353,285,350 - 415,463,572. Parents (up to 12 months), Size: 6,187,170 - 7,276,112. Parents with adult children (18-26 years), Size: 82,620,487 - 97,161,693. Parents with early school-age children (6-18 years), Size: 10,405,150 - 12,236,457. Parents with preschoolers (3-5 years), Size: 6,618,717 - 7,783,612. Browse. Demographics, Interests, Behaviors. Interests. Accounting (business & finance). Acting (performing arts). Advertising (marketing). Advertising agency (marketing). Affiliate marketing (marketing). Agriculture (industry). Air conditioning (home appliances). Analytics (information technology). Bungalow (architecture). Business (business & finance). Business administration (business & finance). Business development (business & finance). Business travel (travel & tourism business). Call centre (business & finance). Car dealership (retailer). Cars.com (vehicles). Cash (currency). Cash out refinancing (credit & lending). Cashback reward program (credit & lending). Charitable organization (social causes). Career development (careers). Demographics > Parents > All parents. Parents (All). Add demographics, interests or behaviors. Browse. Behaviors. Anniversary. Behaviors. Mobile Device User. Consumer Classification. Digital activities. Digital activitiesTeam. Expats. Lived in Brazil (Formerly Expats - Brazil). Family of those who live abroad. Friends of those who live abroad. Lived in Algeria (Formerly Expats - Algeria). Lived in Argentina (Formerly Expats - Argentina). Mobile Device User/Device Use Time. More categories. Purchase behavior. Soccer. Travel. Expats. Lived in Brazil (Formerly Expats - Brazil). Family of those who live abroad. Friends of those who live abroad. Lived in Algeria (Formerly Expats - Algeria). Lived in Argentina (Formerly Expats - Argentina). Placements. Placement value rules. Prioritize the placements that matter most to your business by adjusting bids for them. About value rules. Rule set. Placement. None. Placement. Used in 0 active ad sets. Create a rule set. Value rules. Prioritize the audiences, placements and other factors that matter most to your business by adjusting bids for them. About value rules. Define your rule using up to 2 criteria. Select criteria type. Audience. Select criteria. Location. Search locations. Add criteria. Choose how much to bid on outcomes that meet your criteria. Increase bid by 50%. Add rule. Rule set name. Placement. This rule set name is already in use. Manage rule sets in Advertising settings. Cancel. Facebook Feed, Facebook Stories, Facebook Reels, Instagram Feed, Instagram Stories, Instagram Reels, Audience Network. Facebook Feed, Facebook Stories, Facebook Reels, Instagram Feed, Instagram Stories, Instagram Reels. Facebook Feed, Facebook Stories, Facebook Reels, Instagram Feed, Instagram Stories. Facebook Feed, Facebook Stories, Facebook Reels, Instagram Feed. Facebook Feed, Facebook Stories, Facebook Reels. Facebook Feed, Facebook Stories. Facebook Feed. Increase bid by 80%. This rule set contains the exact same rules as another rule set. Edit the criteria for at least one rule to continue. Add rule. Rule set name. 10K. Manage rule sets in Advertising settings. Cancel. Cost per result goal. XXXX. Meta will aim to spend your entire budget and get the most landing page views using the highest volume bid strategy. Value rules. Tell us how much more certain audiences, conversion locations and placements are worth to your business. Our system will optimize for outcomes based on these rules. About value rules. Rule set. Placement. This rule set will be applied to your ad set. It's being used in 0 active ad sets. View details. Attribution model. Standard. Show more options. Dynamic creative. We'll automatically create combinations of your media and text that your audience is likely to respond to. About dynamic creative. Off. Close. All edits saved. Ad set spending limits. Set a minimum or maximum spend limit for this ad set. Use % value. Your daily minimum or maximum limits will be averaged over a one week period. Average daily minimum, 10%. Average daily maximum, 100%. We'll aim to spend an average of this amount each day. About daily budgets. We won't spend more than this per day on average. Schedule. Start date, Sep 6, 2026, 11:38 AM GMT+3. End date. Set an end date. mm/dd/yyyy, 12:00 AM GMT+3. Hide settings. Budget scheduling. Add entries in campaign setup. Audience controls. Set criteria for where ads for this campaign can be delivered. Learn more. Avoid controls when using value rules. Setting controls for age or gender will reduce the potential outcomes you could get from value rules. Don't set controls unless your business needs to strictly limit who sees your ads. About audiences and value rules. Use a saved audience. Locations. All locations. Show more options. Minimum age, 25. Exclude these custom audiences. Search existing audiences. Age, 25 to 55. Gender, All. Detailed targeting. Include people who match. Browse. Demographics > Parents > All parents. Parents (All). Add demographics, interests or behaviors. Browse. Demographics. Interests. Behaviors. Anniversary. Behaviors. Mobile Device User. Consumer Classification. Digital activities. Digital activitiesTeam. Expats. Mobile Device User/Device Use Time. More categories. Purchase behavior. Soccer. Travel. Expats. Lived in Brazil (Formerly Expats - Brazil). Family of those who live abroad. Friends of those who live abroad. Lived in Algeria (Formerly Expats - Algeria). Lived in Argentina (Formerly Expats - Argentina). Placements. Placement value rules. Prioritize the placements that matter most to your business by adjusting bids for them. About value rules. Rule set. Placement. None. Placement. Used in 0 active ad sets. Create a rule set. Value rules. Prioritize the audiences, placements and other factors that matter most to your business by adjusting bids for them. About value rules. Define your rule using up to 2 criteria. Select criteria type. Audience. Select criteria. Location. Search locations. Add criteria. Choose how much to bid on outcomes that meet your criteria. Increase bid by 50%. Add rule. Rule set name. Placement. This rule set name is already in use. Manage rule sets in Advertising settings. Cancel. Facebook Feed, Facebook Stories, Facebook Reels, Instagram Feed, Instagram Stories, Instagram Reels, Audience Network. Facebook Feed, Facebook Stories, Facebook Reels, Instagram Feed, Instagram Stories, Instagram Reels. Facebook Feed, Facebook Stories, Facebook Reels, Instagram Feed, Instagram Stories. Facebook Feed, Facebook Stories, Facebook Reels, Instagram Feed. Facebook Feed, Facebook Stories, Facebook Reels. Facebook Feed, Facebook Stories. Facebook Feed. Increase bid by 80%. This rule set contains the exact same rules as another rule set. Edit the criteria for at least one rule to continue. Add rule. Rule set name. 10K. Manage rule sets in Advertising settings. Cancel. Cost per result goal. XXXX. Meta will aim to spend your entire budget and get the most landing page views using the highest volume bid strategy. Value rules. Tell us how much more certain audiences, conversion locations and placements are worth to your business. Our system will optimize for outcomes based on these rules. About value rules. Rule set. Placement. This rule set will be applied to your ad set. It's being used in 0 active ad sets. View details. Account controls. Excluded placements: None. Show more settings. Brand safety and suitability. Brand safety: Meta applies brand safety to all ads through our Community Standards and Monetization Policies, keeping your ads away from objectionable content. Brand suitability: In some cases, brands want more control over where ads can appear. Brand suitability filters or excludes specific topics or publishers. Keep in mind that using these controls can lower your reach and increase costs. Show more options. Close. All edits saved. Set up test. Ad transparency. Increase transparency for your audience by providing details about the advertiser and payer. Their name, location, and credentials will be displayed publicly in Meta's Ad Library when the ads are running or longer in some cases. About ad transparency. Build trust with your audience by completing verification. You can verify details about the advertiser and payer to help build trust with your audience. About verification requirements. Start verification. Placements. We'll automatically show ads in the places where people are likely to respond. About placements. Placement value rules. Prioritize the placements that matter most to your business by adjusting bids for them. About value rules. Rule set. Placement. None. Placement. Used in 0 active ad sets. Create a rule set. Value rules. Create rules to tell us how much more certain audiences, placements and conversion locations are worth to your business. Our system will optimize for outcomes based on these rules. About value rules. Choose how much to bid on outcomes that meet your criteria. Select placement. Increase bid by 50%. Add criteria. Add rule. Rule set name. Placement. This rule set name is already in use. Manage rule sets in Advertising settings. Cancel. Facebook Feed, Facebook Stories, Facebook Reels, Instagram Feed, Instagram Stories, Instagram Reels, Audience Network. Facebook Feed, Facebook Stories, Facebook Reels, Instagram Feed, Instagram Stories, Instagram Reels. Facebook Feed, Facebook Stories, Facebook Reels, Instagram Feed, Instagram Stories. Facebook Feed, Facebook Stories, Facebook Reels, Instagram Feed. Facebook Feed, Facebook Stories, Facebook Reels. Facebook Feed, Facebook Stories. Facebook Feed. Increase bid by 80%. This rule set contains the exact same rules as another rule set. Edit the criteria for at least one rule to continue. Add rule. Rule set name. 10K. Manage rule sets in Advertising settings. Cancel. Cost per result goal. XXXX. Meta will aim to spend your entire budget and get the most landing page views using the highest volume bid strategy. Value rules. Tell us how much more certain audiences, conversion locations and placements are worth to your business. Our system will optimize for outcomes based on these rules. About value rules. Rule set. Placement. This rule set will be applied to your ad set. It's being used in 0 active ad sets. View details. Account controls. Excluded placements: None. Show more settings. Brand safety and suitability. Brand safety: Meta applies brand safety to all ads through our Community Standards and Monetization Policies, keeping your ads away from objectionable content. Brand suitability: In some cases, brands want more control over where ads can appear. Brand suitability filters or excludes specific topics or publishers. Keep in mind that using these controls can lower your reach and increase costs. Show more options. Close. All edits saved. Ad name. New Traffic Ad. Create template. Partnership ad. Off. Run ads with creators, brands and other businesses. These ads leverage signals from both profiles to improve campaign performance. About partnership ads. Identity. The profiles that will be used in your ad. Facebook Page. Select Page. or Connect account. Instagram profile. fa_jacky_. Threads profile. Create a profile in the Threads app, or use your Instagram account or Facebook Page to run your ad. Learn more. Use Instagram account. Ad setup. Create ad. Turn ads into a shopping experience. Achieve your goals using product information by showing relevant products to the right people. About showing products in ads. Add products. Remind me later. Creative source. Manual upload. Advantage+ catalog ads. Achieve your goals using product information by showing relevant product media from your catalog. About Advantage+ catalog ads. Format. Choose an ad creative layout. Single image or video. By clicking Publish, you acknowledge that your use of Meta's ad tools is subject to our Terms and Conditions. Close. All edits saved. Ad preview. Now you can see more variations of your ad in previews. Feeds. All 4 placements. Instagram Post. Step by step guide on how to Make Your Kid a Millionaire Trust Fund Baby. 17949738837255396 - Aug 29, 2026. Change post. Create post. A post is required. Select or create a post to publish. Enter post ID. Primary text. Step by step guide on how to make your kid a millionaire Trust fund baby. By clicking Publish, you acknowledge that your use of Meta's ad tools is subject to our Terms and Conditions. Close. Verifying your edits. Add contact information. Updated just now. Discard drafts. Review and publish (3). Create a view. Some items not published. 1 ad wasn't published because of errors. All other items were published. View details. Fix errors. Done. Required Field is Missing: The link field is required. Please fix the field to continue. (#2061015). Learn more. Your ad won't deliver to 8 placements. Instagram profile feed and Instagram Explore. Required Field is Missing: The link field is required. Please fix the field to continue. ([Internal Only] opens_mid: 458cec802f4ce878191ac77e134988ff). Instagram Stories. Required Field is Missing: The link field is required. Please fix the field to continue. ([Internal Only] opens_mid: 35fc754b341610c0aedef6c5ac33fc0). All errors have been resolved. In review. Off. Off. Messaging Conversation. Messaging Conversation. Landing Page View. Results from 3 campaigns.