Explaining "Smellies" To Our Pre-K Parents

@twoteachersonepla

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Promoted product

Chapstick

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Why it worked

The video effectively uses a relatable and engaging classroom management technique, "smellies," which is a creative and fun way to incentivize good behavior. The visual demonstration of applying Chapstick and the explanation of its "scratch and sniff" effect make the concept easy to understand and appealing to both parents and educators.

Summary

A pre-K teacher explains a behavior incentive called "smellies," which involves using Chapstick as a reward. The teacher demonstrates how applying Chapstick to a child's hand creates a temporary "scratch and sniff" effect, encouraging quiet behavior.

Structure

1Introduction to "smellies" as a reward
2Demonstration of applying Chapstick
3Explanation of the "scratch and sniff" effect
4Connecting "smellies" to good behavior

Original caption

During our parent orientation, Kristen explains one of our behavior incentives that we call “smellies” which is basically “lip smackers” Chapstick that you rub on a child’s hand and it then becomes like a scratch and sniff sticker! #teacher #tipsandtricks #behaviormanagement #preschool #school

5Teacher offering a "smelly" as a reward

Product placement

Chapstick: It is used as a reward for good behavior in a pre-K classroom. The video shows a basket full of Chapstick and the teacher applies it to her hand as a demonstration. This is promotional because its use and desirability are demonstrated. Removing it would change the video's focus on the reward system. The brand name "Chapstick" is spoken and shown on the packaging. The packaging itself is shown in a close-up shot. The product is used to create a "scratch and sniff" sticker effect on a child's hand.

On-screen text

Explaining "Smellies" To Our Pre-K Parents One of our returning Mom's got us some New smellies WE USE CHAPSTICK LIKE THIS. STICKERS ALWAYS FALL OFF. AND THEN OH MY GOD, I LOST MY STICKER! SO SMELLY IS THIS ON THEIR HAND. AND THEN THEY ALL DAY. REWARD THAT WE'LL USE. OH MY GOSH, YOU DID SUCH A NICE JOB SITTING SO QUIETLY. LET ME GIVE YOU A SMELLY. UH HUH. AND THEN EVERYONE SUDDEN IS SITTING SO QUIETLY WAITING FOR THEIR SMELLY. SO THAT'S A SMELLY.

Transcript

Every word, they'll put their hand and they'll use, we'll use chapstick like this. Stickers always fall off. And then Oh my god, I lost my sticker! So smelly is this on their hand. And then they all day. Reward that we'll use. Oh my gosh, so and so, you did such a nice job sitting so quietly. Let me give you a smelly. Uh huh. And then everyone sudden is sitting so quietly waiting for their smelly. So that's a smelly.