Not everyone can be a lipgloss or lip oil girly, someone's gotta hold it down for literal Chapstick chapstick

@drmomafterhours

1.7K followers · usually 807 views a post

Views

2.5M

Likes

53.1K

Comments

82

Shares

555

SoundTikTok sound · original sound - adela

Promoted product

Chapstick

ChapStick® is skincare for lips! Still the #1 lip balm brand, discover ChapStick lip balm, lip tint, lip scrub, lip oil and more for healthier-looking lips.

2 videos2 creators

Why it worked

The video taps into a relatable sentiment about prioritizing practical essentials over fleeting trends, using humor and a familiar product to create engaging content.

Summary

The video humorously contrasts the trendiness of lip gloss and lip oils with the essential practicality of Chapstick. It shows a drawer full of various lip products before focusing on a classic tube of Chapstick, highlighting its enduring utility.

Structure

1Introduction contrasting lip trends with Chapstick
2Opening a drawer filled with lip products
3Focusing on a tube of Chapstick
4Holding up the Chapstick as a practical essential

Original caption

I mean…it’s perfect so 🤷🏼‍♀️ #lips #chapstick #skincare #trendy #fyp @Chapstick

More from @drmomafterhours

Product placement

Chapstick (lip balm): ACTS - it is shown being used to moisturize lips. Removing it would change the video's focus. @Chapstick (TikTok handle): APPEARS - it is a creator's handle, not a product. Removing it would not change what happens in the video.

On-screen text

Not everyone can be a lipgloss or lip oil girly, someone's gotta hold it down for literal Chapstick chapstick

Transcript

I mean…it’s perfect so 🤷🏼‍♀️

Giant squishies, sand squishies, wax cracking balls, dumplings… 🤷🏼‍♀️ @Mall of

26.8Kviews@drmomafterhours