Why it worked
The video leverages curiosity and engagement by teasing a new product without revealing it, prompting viewer interaction through guesses and comments.
Summary
Two creators take their first sip of a new Poppi soda flavor, reacting with surprise and excitement. They hint at the new flavor and ask viewers to guess what it might be.
Structure
- 1Creators take a sip of new Poppi flavor
- 2Initial surprised reaction
- 3Second creator expresses thought
- 4First creator reacts positively
- 5Hinting at the flavor and asking for guesses
Product placement
Poppi soda: ACTS - it is consumed by the creators, who react to its taste. Removing it would change the video. Poppi soda: APPEARS - the logo is visible on the cans. Removing it would not change the video.
On-screen text
first sip of our new flavor