Why it worked
The 'deinfluencing' trend is a highly engaging format that allows the creator to showcase a large volume of products in a way that feels like a personal, relatable shopping trip rather than a traditional advertisement.
Summary
The creator shares a series of photos taken inside a Sephora store, highlighting various beauty and hair care products she is interested in purchasing. Each slide features a specific product with a brief comment about why she wants it, effectively showcasing the items to her audience.
Product placement
(a) Crown Affair (The Brush No. 001, The Dry Shampoo, The Radiance Oil) - ACTS: shown in-store, price/features displayed; (a) Gisou (Honey Infused Hair & Body Mist) - ACTS: shown in-store, scent described; (a) amika (un.done texture spray) - ACTS: shown in-store, need expressed; (a) Dyson (Hydrating hair oil) - ACTS: shown in-store, sample experience described; (a) K18 (peptide prep detox shampoo) - ACTS: shown in-store, need expressed; (a) Dieux (Smooth & Depuff Eye Serum) - ACTS: shown in-store, purpose described; (a) Beauty of Joseon (Tinted Mineral Dayscreen SPF 30) - ACTS: shown in-store, brand/product praise; (a) Josie Maran (Whipped Argan Oil Body Butter) - ACTS: shown in-store; (a) Marc Jacobs (Beauty products) - ACTS: shown in-store, packaging praised; (a) YSL Beauty (Cushion Foundation) - ACTS: shown in-store, coverage praised; (a) Westman Atelier (Soleil Parfait Bronzing Drops) - ACTS: shown in-store, finish praised; (b) Sephora - APPEARS: store location and branding.