moments after Danielle posted her NYFW lip combo

@meredithkhall

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SoundTikTok sound · Roman Holiday Sped Up

Promoted product

Summer Fridays

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7 videos7 creators

Why it worked

The video taps into a trend-driven beauty culture, aspirational beauty culture by showing a creator immediately acting on inspiration from a popular figure's "NYFW lip combo," creating a sense of urgency and relatability for viewers interested in makeup and shopping.

Summary

The creator rushes to Sephora after seeing a "NYFW lip combo" post by Danielle. Inside Sephora, they browse various lip products, specifically looking at Summer Fridays lip items and SoftLine Up Liners.

Structure

1Creator sees a lip combo post and rushes to Sephora.
2Arrives at Sephora and enters the store.
3Browses lip products on display.
4

Original caption

when I tell you I zoomed to Sephora #BeautyTok #makeup #sephorahaul #lipcombo #shopwithme @DaniellePheloung

More from @meredithkhall

Product placement

Sephora: APPEARS - a store where products are sold. Removing it would change what happens in the video. Summer Fridays: ACTS - lip products are displayed and handled. Removing it would change what happens in the video. SoftLine Up Liner: ACTS - lip liners are displayed. Removing it would change what happens in the video. Flushed Up Stain: ACTS - lip stains are displayed. Removing it would change what happens in the video.