Did you see the new iPhone?

@brenleycarmine

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SoundTikTok sound · original sound - brenleycarmine

Why it worked

The video leverages relatable consumer irony—hating a product's design while still being a loyal customer—which drives engagement through shared sentiment and humor.

Summary

The creator performs a comedic skit mocking the design of the rumored iPhone 18 while simultaneously expressing their intent to purchase the top-tier model. The video relies on the irony of hating a product while still planning to buy it.

Structure

1Creator asks about the new iPhone
2Creator expresses strong disgust for the design
3Creator criticizes the colors
4Creator reveals they plan to pre-order the 1TB model

Product placement

iPhone 18: It is mentioned as the subject of the video, but it is a speculative, non-existent product. It merely appears in the hashtags and is the topic of the conversation. Removing it would change the topic of the video, but it does not act.

On-screen text

me tomorrow:

Transcript

Did you see the new iPhone? Oh my god, yeah. Disgusting. Ew. The ugliest phone I've ever seen in my life. So ugly. I I don't know what they're doing over there. No, they're actually out of their minds. Hideous. And the colors? Don't even get me started. What were they thinking? So for pre-order, I'm thinking I'm going to do the one terabyte.