@carterpcs — 4x breakout

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IT'S MY FAVOURITE

@carterpcs

7.1M followers · usually 1.2M views a post

Views

5.1M

Likes

582.1K

Comments

3.6K

5.6K

Why it worked

The video taps into a common consumer sentiment about the predictable and often criticized release cycle of iPhones, creating relatable content that resonates with a broad audience interested in technology and consumer behavior.

Summary

The creator discusses the predictable cycle of new iPhone releases where consumers often express dissatisfaction but still purchase the latest model. They use past iPhone releases and comments to illustrate this pattern, highlighting how the perceived lack of innovation doesn't deter sales.

Structure

1Introduction to the iPhone release cycle
2Showing past iPhone releases and negative reactions
3Demonstrating the continued purchase despite criticism
4Discussing the current iPhone model and its perceived lack of innovation
5Concluding that the cycle repeats regardless of public opinion

Product placement

iPhone (ACTS - shown as a product people buy and discuss, its release cycle is the topic; removing it would change the video's topic) iPhone 13 (ACTS - shown as a product people buy and discuss, its release cycle is the topic; removing it would change the video's topic) iPhone 18 (SPECULATIVE - shown as a concept for a future product; removing it would change the video's topic)

On-screen text

IT'S MY FAVOURITE WHERE EVERYONE SEES THE NEW IPHONE HATES IT AND BUYS IT ANYWAY THAT CYCLE HAPPENS NO MATTER WHAT IT I SCROLLED FIRST VIDEO ON THE BELOVED IPHONE WHAT A LACKLUSTER LAUNCH SO IT'S THE SAME THING AND STILL NO ONE CARES THEY IDEAS JUST THE 13 LOOK NOW EVERYONE AND THEIR SISTER LOVES THEIR IPHONE 13 OH WHO NEEDS THAT STUPID 18 MY 13 IT'S NOT EVEN ANYTHING NEW YOU JUST

Original caption

This happens to EVERY new iPhone.. #carterpcs #Tech #iphone #iphone18