@theburnouts — 46x breakout

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4'S WHO THINK THEY'RE 9'S

@theburnouts

123.1K followers · usually 7.4K views a post

Views

325.1K

Likes

8.6K

Comments

237

1.9K

View velocity

+222.4K views over 15.0d · ~14.8K/day · 15 observations

Why it worked

The video likely resonated due to its provocative and relatable take on dating culture, using a specific, localized term ('49ers') to describe a common dating phenomenon. The humor and bluntness of the commentary likely contributed to its shareability.

Summary

The video discusses dating dynamics in the Bay Area, specifically how women who perceive themselves as a '4' but act like a '9' are referred to as '49ers'. It suggests that due to the perceived ratio, these women treat men poorly, which can be traumatizing and lead men down a 'weird path'.

Structure

1Introduction of the '49er' concept in the Bay Area
2Explanation of the 'ratio' driving this behavior
3Description of how these women treat men poorly
4The resulting trauma and 'weird path' for men

Product placement

The Burnouts (podcast/show): ACTS - it is the subject of the video, and its content is being discussed. Removing it would change the video's topic. Phoebe Gates (host): APPEARS - she is a host, but her role is incidental to the video's content. Removing her would not change the video's topic. Sophia Kianni (host): APPEARS - she is a host, but her role is incidental to the video's content. Removing her would not change the video's topic.

Call to action

Watch our full episode with Chloe Shih at the link in our bio! ❤️‍🔥

On-screen text

THE BURNOUTS WITH PHOEBE & SOPHIA 4'S WHO THINK THEY'RE 9'S In the Bay area girls are called 49ers. 4's who think they're 9's... because of the ratio. So they treat men really poorly. And it traumatizes a lot of men. And then guys go into this like weird path.

Original caption

Bay Area dating is crazy… Watch our full episode with Chloe Shih at the link in our bio! ❤️‍🔥 #theburnouts #relationshipadvice #datingtips #bayarea #redflags