BOBBI BROWN'S VIRAL CLAPBACK

@theburnouts

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SoundTikTok sound · original sound - theburnouts

Promoted product

Bobbi Brown

2 videos

Why it worked

The video leverages a high-stakes 'clash' narrative between a legacy industry expert and a modern influencer, positioning the brand as both authentic and responsive to consumer feedback.

Summary

Bobbi Brown recounts how she responded to a viral TikTok influencer who was criticizing her brand's foundation. She explains how she used the platform to demonstrate the correct application technique, effectively turning the negative feedback into a positive brand moment.

Structure

1Introduction of the viral critique
2Decision to reeducate customers
3Demonstration of the product application
4The viral response and community reaction
5Reflection on the impact of influencers on businesses

Original caption

Follow The Burnouts ❤️‍🔥 Watch our full episode with Bobbi Brown at the link in our bio! ❤️‍🔥 #theburnouts #bobbibrown #makeup #influencer #womeninbusiness

More from @theburnouts

Product placement

Bobbi Brown (the brand): (a) ACTS — the speaker (Bobbi Brown) discusses her brand's foundation, demonstrates how to use it, and explains how she used it to respond to a viral critique. Removing the brand would remove the entire subject of the video. TikTok: (b) APPEARS — mentioned as the platform where the critique occurred and where the video went viral. Removing it would not change the core story of the brand's response.

Call to action

Watch our full episode with Bobbi Brown at the link in our bio!

On-screen text

BOBBI BROWN'S VIRAL CLAPBACK My son he says, "Mom, I have bad news." There's an influencer on TikTok trashing the foundation and everyone is agreeing with her. We need to reeducate people how to use it." And we did. I literally took the jars my hands in it. And I said, I love to learn new things. to try this technique I just learned." And I put it on my face and I started cracking up. you cannot go up against a TikTok star." And it went viral. It was incredible to watch because the comments were "Yay! Bobbi Brown clapped back." Because a lot of these influencers ruined launches and businesses. Sarah Blankman Bobbi Brown is iconic. Epic clap back! The amazing Bobbi Brown 👑✨ 2025-12-6 Reply

Transcript

My son called me, he says, "Mom, I have bad news. There's an influencer on TikTok who has been trashing the foundation and everyone is agreeing with her. We need to reeducate people how to use it." And we did. I literally took the jars and I put my hands in it. And I said, as a makeup artist, I love to learn new things. So I'm going to try this technique I just learned. And I put it on my face and I started cracking up. And he says, "Mom, you cannot go up against a TikTok star." And it went viral. It was incredible to watch because the comments were, "Yay! Bobbi Brown clapped back." Because a lot of these influencers ruined people's launches and businesses.