Girls, Woolies is actually becoming part of gym girl heaven

@kimberlyydang

32.6K followers · usually 8.1K views a post

Views

1.2M

Likes

3.1K

Comments

39

Shares

90

SoundTikTok sound · Matcha Latte

Promoted product

OxyShred Energy

Unlike other energy drinks, we’re designed to do more — our formula not only boosts your energy (without the crash!), but is a better - for - you option that also helps you burn fat and enhance your mood.

17 videos7 creators

Why it worked

The video uses a relatable 'day-in-the-life' shopping vlog format that integrates the product naturally into a routine, making the advertisement feel like a helpful recommendation from a friend.

Summary

The creator visits a Woolworths supermarket to showcase the new flavors of OxyShred Energy drinks. She highlights the benefits of the drink, such as its zero-sugar content and convenient size, recommending it for workouts and busy days.

Structure

1Introduction to the product at the grocery store
2Review of available flavors
3Explanation of product benefits and use cases
4

Original caption

Excited for my lifts bc of this cute energy drink 🧘🏻‍♀️💗 loving @OxyShred Energy ‘s new Pink Lemonade flavour hehe <3 Try it out at your nearest Woolworths! #ad #oxyshred #oxyshredenergy #energydrinks #fyp

More from @kimberlyydang

Product placement

(a) OxyShred Energy: The creator demonstrates the product by holding it, showing the label, opening the can, and explaining its benefits (zero sugar, zero fat, caffeine content, and size). This is the subject of the video. (b) Woolworths: The creator visits the store to purchase the product. It acts as the retail location/distribution point. Removing it would change the context of the "quick trip" narrative.

Call to action

So girls, do not forget, you just need a quick trip to Woolies to get your OxyShred.

On-screen text

BEGINNER GYM GIRL GUIDE getting your energy drink from woolies Girls, Woolies is actually becoming part of gym girl heaven because OxyShred is constantly giving us new energy drinks to try. Today, I went to Woolies myself and saw that they have pink lemonade, Jaden's Island Punch, and Blackberry Lemonade. But I'm picking pink lemonade because the pink lemonade flavour makes me feel very nostalgic. Plus it's zero sugar, zero fat with caffeine. So it's perfect before a workout or when you have a long day. I usually have an energy drink when I'm working, running around or before I train. So I love that I can just grab one when I'm on my normal grocery run. And the 355 millilitre can is the perfect size for when I want something quick without committing to the full can before the gym. Anyways, pink lemonade has officially been added to the rotation. So girls, do not forget, you just need a quick trip to Woolies to get your OxyShred.

Transcript

Girls, Woolies is actually becoming part of gym girl heaven because OxyShred is constantly giving us new energy drinks to try. Today, I went to Woolies myself and saw that they have pink lemonade, Jaden's Island Punch, and Blackberry Lemonade. But I'm picking pink lemonade because the pink lemonade flavour makes me feel very nostalgic. Plus it's zero sugar, zero fat with caffeine. So it's perfect before a workout or when you have a long day. I usually have an energy drink when I'm working, running around or before I train. So I love that I can just grab one when I'm on my normal grocery run. And the 355 millilitre can is the perfect size for when I want something quick without committing to the full can before the gym. Anyways, pink lemonade has officially been added to the rotation. So girls, do not forget, you just need a quick trip to Woolies to get your OxyShred.