"Give me the viral caramel brunette.."

@hairby_chrissy

3.8M followers · usually 19.8K views a post

Views

422.7K

Likes

48.7K

Comments

38

Shares

1.7K

SoundTikTok sound · original sound - ocho_mixes

View velocity

+345.7K views over 5.5d · ~62.4K/day · 6 observations

Promoted product

Habit Educationhabiteducation.com

Habit Education is a platform that provides hair color formulas and education on hair styling techniques.

10 videos

Why it worked

The video leverages a trending hair color request and visually demonstrates the transformation, making it highly shareable. The inclusion of the "Habit Education app" and certification course details in the caption and on-screen text serves as a subtle but effective call to action for those interested in hair education.

Summary

The video showcases a hair transformation to a "viral caramel brunette" style. The on-screen text and caption indicate this is a new formula available on the "Habit Education app" and promotes an upcoming certification course.

Structure

1Request for viral caramel brunette hair
2Hair transformation in progress
3Reveal of the caramel brunette hair

Original caption

@Elsy Guevara’s newest caramel formula on our @Habit Education app! Join our community today! 👩🏽 Ready to level up your colors & extensions! Next in person look & learn color, cutting & blending & extension certification in Az October 4th! Habitextensionmethod.com 👩🏽🤌🏼

More from @hairby_chrissy

Product placement

Habit Education app: ACTS - it is mentioned as the platform where the new caramel formula is available, and the creator's community can join it. Removing it would change where the formula is accessed. Habit extension method: ACTS - it is mentioned as a certification course. Removing it would change what is being offered. Habit Salons: APPEARS - it is mentioned as the founder's business, but not directly used or operated in the video. Removing it would not change what happens in the video.