"Give us Tate McRae blonde"

@hairby_chrissy

3.8M followers · usually 52.5K views a post

Views

2.6M

Likes

172.9K

Comments

70

Shares

3.4K

SoundTikTok sound · original sound - ur.favedit

Promoted product

Habit Educationhabiteducation.com

Habit Education is a platform that provides hair color formulas and education on hair styling techniques.

9 videos

Why it worked

The video uses a popular celebrity's name and a relatable, humorous scenario (breakup dialogue) to showcase a hair transformation, making it engaging and shareable.

Summary

Two women are at a salon, with one asking for a "Tate McRae blonde" hairstyle. The other woman jokingly questions if this is the reason for a breakup, implying her own features are the issue, before they both reveal their blonde hair transformations.

Structure

1Request for Tate McRae blonde hair
2Questioning the reason for breakup
3Self-deprecating joke about appearance
4

Original caption

Queens 👸 @Kenzieannis @Jaidenbacciocco @Habit Education Get there gorg haircolor formulas on habiteducation.com 😍#hair #LoveIsland #hairtok #extensions #trending

More from @hairby_chrissy

Product placement

Habit Education (ACTS - it provides hair color formulas, and removing it would change what happens in the video as the formulas are the point of the video).