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57.5Talking HeadStory Open hookLifestyle
Hook
I just walked in tears
@gwynethyuma
699.9K followers · usually 50.5K views a post
Views
2.8M
Likes
675.2K
Comments
3.2K
Shares
13.8K
View velocity
+863.1K views over 4.1d · ~211.3K/day · 4 observations
Promoted product
Teds Jewelry
Why it worked
The video likely resonated with viewers due to its emotional storytelling, highlighting a heartwarming interaction between a small business owner and a supportive customer. The creator's vulnerability and genuine appreciation for the owner's craft and resilience likely fostered a strong connection and encouraged engagement.
Summary
The creator shares an emotional story about visiting a local jewelry store called Teds. She recounts how the owner, who had been through dialysis, was initially unprepared but recognized her from a previous video. He was so grateful for her support that he offered her free jewelry, which she declined, choosing instead to buy a piece she loved. She encourages viewers to support his small business.
Structure
- 1Creator's emotional experience at a jewelry store.
- 2The owner's personal struggles and gratitude for past support.
- 3The creator's refusal of free items and purchase of a special piece.
- 4Showcase of the purchased jewelry.
Original caption
9/11 UPDATE: I’ve posted an updated video, and have created a gofundme for uncle Ted that I’ve linked in my bio if you feel included to donate, any amount would be greatly appreciated 🥹💛 9/9 update: on behalf of Uncle Ted: he appreciates everyone’s support and kindness but unfortunately he doesn’t want to set up a website. He loves going to his shop everyday and meeting people in person is what he loves to do, and it’s what keeps him going. He’s not in it to just sell out of all of his jewelry. I hope you all can understand! I also want to thank everyone for sending so much love on this post but I also want to ask you to please respect his families privacy and be patient and kind towards them. As I explained in this video, uncle Ted is going through dialysis right now, and although this has been an extremely positive response, this has simultaneously been overwhelming for him and his family so I just ask that you please show him some grace and kindness. If you do visit his store please be patient with him 🥺💛 for people not on island and still looking to support, I do plan to create a go fund me very soon so please just stay tuned as I get that set up. Please keep uncle Ted in your prayers, thank you 💛 first time crying on the internet…. 🥺 I can’t explain why this made me so emotional and I don’t think I did a good job explaining myself here but I hope if you see this and you can, you check out my favorite uncle on Oahu, Ted. moments like this are exactly why I keep posting and remind me why I’m doing this in the first place… so thank you for all of your support always ❤️#SmallBusiness #oahu #thingstodoinhawaii
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