brandy melville in hawaii

@meganbair

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SoundTikTok sound · original sound - meganbair

Promoted product

Brandy Melvillebrandymelville.com

Official Store of Brandy Melville in the United States. Shop online to purchase tops, bottoms, accessories and more.

35 videos22 creators

Why it worked

The video taps into the popularity of the Brandy Melville brand and the desire for location-specific merchandise. The creator's initial disappointment and subsequent excitement create a relatable narrative arc, while the haul format provides visual appeal.

Summary

The creator visits a Brandy Melville store in Hawaii, initially disappointed by the lack of Hawaii-themed merchandise. Upon returning, they find the desired items and purchase a sweatshirt.

Structure

1Vlog intro: Brandy Melville in Hawaii
2Initial disappointment: No Hawaii merch found
3Return visit: Discovery of Hawaii merch

Original caption

brandy vlog hawaii edition🤭🏄‍♀️ #hawaii #oahu #brandymelville #brandy #honolulu

More from @meganbair

Product placement

Brandy Melville: ACTS - A clothing store where the creator shops and shows items. Removing it would change the video's topic. LEGO: APPEARS - A store sign visible in the background. Removing it would not change what happens in the video.

On-screen text

brandy melville in hawaii EXIT bloomi BRANDY MELVILLE LEGO HAWAII NORTH SHORE LANIKAI

Transcript

Come with me to Brandy Melville in Hawaii. I've been looking forward to this so much. I want to see all of their Hawaii merch. So let's see what they got. I love this. I think I need this. I love the hearts on this. I'm not seeing any of their Hawaii merch. I'm getting upset. You can never have too many basic tops like this. I wear these all the time. But I love that it's full length and not crop. I'm going to get it. It's only $32. I think I'm going to get it. That was super upsetting. They didn't have any Hawaii merch. And said that everything that they had out was what they had. Actually really upsetting. We came back and now they have Hawaii merch. This is super cute. So I ended up getting the sweatshirt I tried on. Very happy that we ended up coming back because they said they got a new shipment, truly just depending on when you can. This is super cute. I ended up getting the sweatshirt I tried on. Very happy that we ended up coming back because they said they got a new shipment, truly just depending on when you can.