VS Code has a new friend!

@vscode

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SoundTikTok sound · original sound - vscode

Promoted product

VS Code Pet

Explore VS Code pet interactions and reactions, enter the naming contest, and review the official contest rules.

Why it worked

The video leverages a gamified approach by involving the audience in naming a virtual pet, creating engagement and community participation. The clear call to action and attractive prize (Copilot Max) incentivize submissions.

Summary

This video introduces a new virtual pet feature within VS Code called 'VS Code Pet'. It invites viewers to submit original names for the pet, with the winning submission receiving one month of Copilot Max and honorable mentions receiving VS Code swag.

Structure

1Introduction of the VS Code Pet
2Explanation that the pet needs a name
3Call for viewer suggestions
4Prize details for the winning submission
5

Original caption

🐾 The VS Code pet needs a name! A new coding companion has joined us. Haven’t met it yet? Open GitHub Copilot Chat in VS Code and enter /vscode-pet 💡 Got a name in mind? Submit your idea from September 10 through September 17, 2026 🏆 Winner: 1 month of GitHub Copilot Max ✨ Honorable mentions: VS Code swag 👉 Learn more: https://aka.ms/vscode-pet #vscode #vscodepet

More from @vscode

Product placement

VS Code (app): The integrated development environment where the pet is introduced and interacts. Removing it would change what happens in the video. GitHub Copilot Chat (feature): The specific feature within VS Code used to interact with the pet. Removing it would change what happens in the video. Copilot Max (product): A subscription service offered as a prize. Removing it would change what happens in the video. Microsoft (brand): Appears as a logo at the end. Removing it would not change what happens in the video.

Call to action

Submit an original name. aka.ms/vscode-pet

On-screen text

VS Code has a new friend! Meet your new pet It doesn't have a name yet. That's where YOU come in. Submit an original name. The winning submission gets one month of Copilot Max Let's hear your suggestions! VS Code Pet aka.ms/vscode-pet