One of the most hated words in English dictionary is

@abbybaffoe

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SoundTikTok sound · original sound - abbybaffoe

Promoted product

Burt's Bees hydrating lip tint

2 videos2 creators

Why it worked

The creator uses a controversial word ('hated') word as a hook, then humorously applies it to relatable examples of desirable moistness, culminating in a demonstration of a beauty product that delivers on that desirable quality.

Summary

The creator discusses the word "moist" and provides examples of things she prefers to be moist, including her skin after a face mask, body lotions, desserts, and her lips after using Burt's Bees Hydrating Lip Tint. She highlights the lip tint as a product that effectively moisturizes and hydrates lips.

Structure

1Introduction to the word "moist"
2Examples of preferred moist things (skin, desserts)
3Demonstration of Burt's Bees lip tint
4Concluding thoughts on moistness and lip hydration

Original caption

just a few things I like moist, specifically the @Burt's Bees Hydrating Lip Tint 🫦 Shop these lippies at @Amazon ! #BurtsBeesPartner #moist

More from @abbybaffoe

Product placement

Burt's Bees Hydrating Lip Tint ACTS - it is applied to the lips to make them moist and hydrated. Removing it would change the video's demonstration of its use. Amazon APPEARS - it is mentioned as a place to buy the lip tint. Removing it would not change what happens in the video.

Call to action

Shop these lippies at @Amazon !

On-screen text

Reclaiming the word ✨moist✨

Transcript

One of the most hated words in English dictionary is moist. I've never understood this, okay? Personally, I want redemption for this word. Like I can name 15 things that I prefer in my life to be moist. Example A: my face after a face mask. I mean, if my skin's not plump and moist, that baby didn't work, okay? Same goes with my body lotions and body oils. Next example: never in my life have I asked for an unmoist dessert. No, you want your brownies, your cookies, your cake, everything to be moist and delicious. And this brings me to my last example: my lips. If I'm applying a lip product and it doesn't make my lips as moist and hydrated as the Burt's Bees hydrating lip tint does, I want it. Say what you want about the word moist, but you cannot argue how good my lips look. I can think of a few other things I want to be moist, but we'll leave it there. Okay, love you, bye!